The first system that helps golfers master their mental game while they play
Los Angeles, California, Friday, January 13, 2017- Today ShoeTips announced plans to exhibit in the Inventor’s Spotlight (Booth: 3591) and the New Product Zone at the 64th PGA Merchandise Show, January 24-27, 2017, in Orlando, Florida. “We’re pleased to join the industry and use the Show to debut the first system that helps golfers master the mental game while they play, to golf’s most influential retailers from around the world,” said ShoeTips’ Co-Founder Steve Lewis. ShoeTips helps golfers calm their minds and concentrate on the one or two thoughts they want to remember as they prepare to swing-boosting their confidence and enjoyment, and lowering their scores. ShoeTips is the perfect gift for golfers of all ages and abilities.
A self-described “life-long, hopelessly addicted golfer,” Steve explains his inspiration: “I often find myself standing over the ball, ready to swing, summoning all of my powers of concentration to eliminate negative thoughts and decide which positive swing thoughts to use. Sometimes I simply forget what I had decided to focus on. Other times, voices in my head offer ideas of their own. What if you had one or two simple reminders on your shoes, right where you’d see them as you prepare to swing? Or attached to your golf bag as you select your next club?” He named it “ShoeTips” and suggested our slogan, “The Last Thought Before Your Shot!”
Flexible and Easy to Use
Using ShoeTips is easy. Before you play, select two swing thoughts you want to remember from the 18 provided. Insert the labels securely into the two base clips and slide the clips easily, and snugly, over your shoelaces. The reminders will be in full view on your shoes as you address the ball. To use them on your golf bag instead, simply insert the base clips through the slots on our enclosed BagTag. Now you can remember what you had wanted to concentrate on and clear your mind of the thoughts that interfere with making a good shot.
ShoeTips’ 18 familiar swing thoughts were chosen based on input from golf pros and sports psychologists. The labels are easy to change and organized into 3 categories-focus, relating to your mind, feel, to your body, and technique, to your swing mechanics. All are defined in the enclosed booklet. (See http://www.shoetipsgolf.com/tips/) Can’t find the tip you want? Write your own custom tips on the reverse side of the labels with an indelible marker. The labels, base clips, and BagTag are all made of high-quality, durable, weatherproof materials. The base clips fit securely over the laces of any shoe-on the lowest lace, between the eyelets or where the laces cross, or they can be used on the enclosed special BagTag. We’ve also included a convenient metal ring for storing the labels and base clips in your golf bag.
USGA Certifies ShoeTips BagTag Is Permitted Under The Rules of Golf
The USGA certifies that using ShoeTips on the enclosed BagTag is “Permitted Under the Rules of Golf” (Decision #2016-0633; 11/9/16). Players posting scores for handicap purposes should always use ShoeTips on the BagTag, instead of on their shoes.
Why ShoeTips Works – Mental Focus Promotes Peak Performance
Golf’s greatest players, instructors and coaches, sports psychologists, writers, and scientific research on performance and the mental game all agree: Regardless of a person’s skill level, if you can focus completely on, and become fully absorbed in the task at hand, with nothing left over for worry or doubt, you’ll achieve a state of peak performance.
Jack Nicklaus, in the December 1993 issue of Golf magazine, said, “Don’t ever try to tell me golf is not 99.9% a mental game.” Paula Creamer, in the May 20, 2016 issue of Golf Digest, reported, “I know very few serious players who don’t keep a journal of swing thoughts in their golf bag. I always jot down two thoughts from my “bible” on a sticky note and put it in my scorecard holder.” Golfing legend Bobby Jones said simply, “You swing your best when you have the fewest things to think about.” ShoeTips helps solve golf’s greatest challenge-mastering the mental game.
Pricing and Availability
ShoeTips Golf is available on Amazon for $21.95 and will soon be available through golf specialty and sporting goods retailers.
Soliciting Feedback
As we launch a new product that no one’s ever seen before, we wholeheartedly welcome your feedback. Whether you write or blog about golf, review golf equipment, teach or coach the game, or simply like to play, we want to hear from you. Please email us at ellen@shoetipsgolf.com and tell us what you think. Share your experiences using ShoeTips, let us know what new tips you’d like to see, and tell us how we can make the product better. We’re committed to helping golfers master their mental game and derive more enjoyment every time they play. Send us a photo of how you’ve chosen to use ShoeTips so we can add it to our gallery.
Company Profile
ShoeTips is a product development company dedicated to helping people achieve peak performance by creating mental focus reminder systems. ShoeTips Golf is the first product designed to help golfers master their mental game while they play. ShoeTips was founded in 2016, in Los Angeles, California, by three partners-Steve Lewis, our “hopelessly addicted golfer”, who serves as our CEO & CFO, Arthur Snyder, Creative Director and Product Designer, and Ellen Rudolph, Marketing Director. (see shoetipsgolf.com/ourteam for details.) Once we’ve established a presence in the U.S. market, we plan to expand ShoeTips internationally-translating our tips into foreign languages. ShoeTips is trademarked and patent pending. Our product is assembled in Los Angeles from 90% US-made components.
Contact:
Media Contact: Ellen Rudolph, Marketing Director
844.454.0203; ellen@shoetipsgolf.com; shoetipsgolf.com
