New Disc tightening system combined with Ignite Foam
offers next-level support & extreme comfort
CARLSBAD, Calif. (January 17, 2017) – PUMA Golf, a leader in golf footwear innovation and design, has introduced the new DISC collection of golf footwear – a premium, comfortable and stable collection for men, women and juniors, headlined by TITANTOUR IGNITE DISC and TITANTOUR IGNITE Premium DISC. The footwear collection utilizes PUMA’s revolutionary DISC closure system combined with its’ popular IGNITE foam to provide unparalleled comfort and performance throughout all 18 holes.
PUMA has a rich history in footwear, pushing the boundaries of innovation and technology, becoming one of the first brands to introduce a laceless closure system in their footwear. The revolutionary DISC system, first utilized by PUMA in its running shoes, has since been implemented into a multitude of performance shoes from tennis to training, and now golf. With a simple right turn of the dial, internal, durable wire laces tighten the upper, quickly and easily securing the foot for a locked-in, uniform, custom fit. The system utilizes a micro-adjusting reel that is just as easily loosened by a simple left turn and pull for easy removal of the shoes.
Engineered with PUMA’s proprietary IGNITE Foam, the TITANTOUR IGNITE DISC and TITANTOUR IGNITE Premium DISC shoes deliver responsive cushioning, optimal rebound, and superior step-in comfort through every shot. IGNITE foam is designed to make the shoe more responsive and release energy more efficiently throughout the swing, making IGNITE footwear supremely comfortable.
“At PUMA Golf we strive to push the boundaries of innovation in all of our products; while keeping in mind the specific needs of golfers: style, fit, comfort and stability,” said Grant Knudson, Head of Footwear, PUMA Golf. “With the addition of PUMA’s DISC technology, the coolest and most comfortable shoes in golf now offer a more stable and customized fit than ever before. With just a simple twist of the DISC you have amazing fit and feel that will keep you secure and comfortable during a round. It’s quick and easy to ‘click it and rip it’!”
The TITANTOUR IGNITE DISC shoes incorporate a premium PU sockliner for additional comfort and a customized fit, along with a PWRFRAME TPU outsole that encases the midsole for lightweight strength and durability, increased flexibility and superior traction. The outsole also boasts DUOFLEX, anatomically positioned flex grooves that allows the foot to move naturally while still providing support with a low-profile cleat made with K5 for long lasting abrasion resistance.
Sporting a sleek shape, and an Epic Performance Last, the TITANTOUR IGNITE DISC and IGNITE Premium DISC both offer a full-grain leather upper that provides excellent fit, unrivaled comfort and a stylish toe-down look. The TITANTOUR IGNITE DISC Premium, takes golf footwear to the next level with sophisticated, tonal colorways in full-grain leather and constructed with an ultra-soft Dual Density PU sockliner for a luxurious feel and long-lasting durability.
Rounding out the DISC family are the Blaze DISC for women, Grip Sport Junior DISC shoes along with a spikeless version for men: the IGNITE Spikeless Sport DISC. The women’s Blaze DISC shoe is a fashion-forward, cleated shoe that provides a fast, easy and consistent fit for ultimate comfort and performance. The Grip Sport Junior shoe boasts the same DISC technology in the adult versions, ensuring a stable fit, along with a breathable performance mesh upper and sporty midsole to keep young golfers cool and styling all day long.
The IGNITE Spikeless Sport, introduced last year, and touted by PGA TOUR professional Bryson DeChambeau as the most comfortable shoe he’s ever worn, provide the ultimate in function, versatility and fashion, and will now be available in a new laceless version. DeChambeau will continue to wear this Tour-proven shoe throughout the season.
TITANTOUR IGNITE DISC
• COLORS: White/Black; White/High Risk Red/Grey Violet; Black/Quiet Shade; Gray Violet/White/Steel Gray and White/True Blue
• AVAILABLE: February 1, 2017
• PRICE: $180
TITANTOUR IGNITE PREMIUM DISC
• COLORS: White/Gray Violet; Black/Dark Shadow and Gray Violet/Vibrant Orange.
• AVAILABLE: February 1, 2017
• PRICE: $200
IGNITE SPIKELESS SPORT DISC
• COLORS: Black/Silver; Quarry/High-Risk Red/Bright Plasma/Peacoat
• AVAILABLE: February 1, 2017
• PRICE: $140
PUMA BLAZE DISC – WOMEN
• COLORS: White/Silver and White/Bright Rose
• AVAILABLE: February 1, 2017
• PRICE: $120
PUMA GRIP SPORT JR. DISC
• COLORS: Quiet Shade/White/Bluefish and Peacoat/White/Orange Clown Fish
• AVAILABLE: February 1, 2017
• PRICE: $80
For more information on these shoes, along with PUMA Golf’s entire product line, please visit www.cobragolf.com/pumagolf.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s SportLifestyle footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading Lifestyle Brands that designs, develops, sells and markets footwear, apparel and accessories. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
Contact:
Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434
Jared Kelowitz, JDPR, jaredk@jdpr.com, cell: 864.901.2957
