Winston-Salem, NC, January 17, 2017 – SkyTrak LLC, a joint venture of SkyGolf and SportTrak, is pleased to announce that it experienced unprecedented global sales in 2016 Q4. The company saw dealer sales grow 4 times the volume over the same period in 2015.
SkyTrak attributes its outstanding sales to several factors including sustained awareness through its new TV commercials featuring premier golf instructor, Hank Haney. “These commercials have helped grow awareness of SkyTrak and how it can help golfers to practice and improve as well as have fun with the many golf simulation partners we have,” said Andy Allen, SportTrak Managing Director of Golf.
In addition, the company reported that a growing number of SkyTrak Showcase Dealers got on board with the holiday promotion in Q4. “With the sustained marketing awareness created through the TV commercials, our dealers took advantage of the opportunity to make sales. We are very pleased with this as it shows that our dealer strategy is now taking a firm hold and consumers who want to try before they buy can find a dealer to demo the unit,” added Allen.
In early September, SkyTrak introduced new financing options for consumers which resulted in over 40% of consumers using financing to acquire a SkyTrak. This program makes it easier and more affordable for golfers to have a high-quality launch monitor in their home or office for practice, play and improvement. Golfers can easily apply online and receive an instant credit decision. No interest financing is available if paid in full within 6 or 12 months and deferred interest plans are also available. Monthly payments as low as $59.85 are available with approved credit. The new financing program also allows customers to add accessories such as mats, nets and simulator software packages to their purchase.
According to Allen, “We also ran a social media competition for SkyTrak customers where they sent us pictures of their home or work place set-ups. The imagination people have used is truly amazing. It shows that when people want something, they will find a way to make it fit! The pictures showed us that people have built hitting areas for use with the family, friends and for pure entertainment. They have different locations, different sizes and different set-ups, but they all managed to make it work in order to have fun and improve.”
“As winter has only just begun, there is plenty of “SkyTrak season” left and we plan to expand on this success by adding more software partners and additional golf practice features and by further enhancing the SkyTrak app,” said Allen.
SkyTrak is a revolutionary development in launch monitor technology, offering a complete practice, play and entertainment system for golf at home. It delivers commercial quality ball flight simulations that reflect a golfer’s actual performance for game improvement and entertainment at a price far below alternatives. Golfers can also experience and test their skills on some of the world’s most famous 18-hole courses with their own clubs at their own pace through integrations with golf simulators including WGT Golf, Jack Nicklaus Perfect Golf, The Golf Club Game and TruGolf.
While entertaining, SkyTrak is a serious tool that accurately reflects the golfer’s actual skill level and shot results to provide year-round practice, play and game improvement without ever leaving home. Combined with an App and iPad or compatible PC, the Wi-Fi enabled SkyTrak captures shot information over a vivid 3D practice range and virtual golf course. SkyTrak also offers various challenges for engaging practice such as Closest to the Pin, Longest Drive and Targets, along with Shot History Tables, Performance by Club, and helpful data screens. It’s easy to use, compact, totally portable with no wires required, and highly accurate, so improvements the golfer sees in their swing at home are improvements they can take to the course.
A newly introduced v2.5 Skills Assessment feature allows golfers to set up to 10 target stations with the ability to set distance and club used for each station. It then automatically progresses through each station and allows you to check your performance and detailed shot history as you go. In addition to capturing the actual ball speed, launch angle, back spin, side spin and side angle to project the ball flight, the new Skills Assessment allows you to capture additional shot details including flight time, angle of descent, max height and smash factor (PTI). At the end of your Skills Assessment, you’ll see an overview of your entire session including overall green accuracy, average shot dispersion and average tendency. You will also receive a SkyTrak Dynamic Handicap™ score for each shot and overall using the SkyTrak proprietary scoring system.
Full terms and conditions of the financing program are listed on the Credit Agreement. For more information, please visit www.skytrakgolf.com.
About Sky Golf
SkyGolf, maker of SkyCaddie, the #1-Rated and Most-Trusted Rangefinder in Golf, is a private company specializing in the development of innovative positioning systems and technology specifically designed to help golfers play better and have more fun. SkyCaddie is the Official Rangefinder of PGA of Canada, PGA of Great Britain & Ireland, and PGA of Sweden. SkyGolf is the only company in the golf industry positioned to deliver game improvement solutions during practice, play, lessons and fitting at the course or at home.
The overall mission of SkyGolf is to help golfers play better with better information while respecting the long-standing traditions of the game. By using technology responsibly and within the spirit and rules of golf, SkyGolf provides golfers of all skill levels with better and more rewarding golf experiences. The Company’s innovative products include: a family of SkyCaddie® rangefinders offered in multiple formats, sizes and price points that are preloaded and ready-to-play out of the box; SkyGolf GameTracker the industry’s first fully integrated rangefinder and game tracking solution to be offered in both a wearable belt sensor and a watch utilizing SkyGolf’s proprietary TruGround course library ; SkyPro®, golf’s most powerful swing/putting analyzer and training tool; SkyGolf 360, golf’s fastest growing online community where golfers can go to connect to their Game, their Courses, their Equipment, their Golf Professional and to one another; Swing Labs®, the golf industry’s first unbiased, performance-based fitting solution; and the exciting new SkyTrak™ Launch Monitor that is the first to deliver commercial quality output at a fraction of the cost of competitors to provide a complete Practice, Play and Entertainment System for golf at home at an affordable price. For more information, visit: www.skygolf.com.
About SportTrak, LLC
SportTrak, LLC provides entertaining digital technology solutions to avid sports enthusiasts for game improvement. We achieve this by delivering accurate information, and affordable products to sports minded consumers. With an initial focus on golf, SportTrak reports measured player performance information through interactive and entertaining software applications. Changing the nature of sports practice from a repetitive requirement to a fun activity means that players become more interested, engaged and connected to the game and their friends. For more information, visit www.sport-trak.com.
Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@cox.net
Vanessa Price, TEN Marketing & PR, 714-544-6515 or readthegreens@aol.com
