FOR IMMEDIATE RELEASE – CHASE54, the evolving apparel brand named for the pursuit of the perfect score in golf, announces it will unveil its new Fall 2017 Collection “BOUNDARIES UNKNOWN”, at the PGA Merchandise Show in Orlando January 25 – 27, 2017. The company’s collection of high perfor-mance golf and lifestyle apparel for men and women pays tribute to nature of all forms. The collection is headlined by three Mens deliveries and two Womens deliveries, a versatile “ELEMENTS” corporate col-lection and fabrics with a myriad of leading-edge trademarked technology. Also carried throughout the collection are vibrant colors, prints and textures that add new interest.
The company’s Chief Designer and Creative Director, Lulu Faddis, defines the inspiration for BOUNDA-RIES UNKNOWN as the overwhelming connection between nature and the brands courage to push the boundaries with unexpected designs. “Nature is always evolving and knows no boundaries, which aligns perfectly with our philosophy and comes alive through our tagline “FOR THE PURSUIT”, says Faddis. “As a company, we are always evolving our designs, fabrics and technologies to make sure we’re creat-ing golf apparel you want and trust”, she adds. “This same passion and dedication is carried throughout the new collection”, says Faddis. “You’ll see nature come alive with geometric patterns that inspire an active lifestyle, rich colors that resemble natural light and prints that give a nod to distinguished and vin-tage elements in nature.”
BOUNDARIES UNKNOWN FALL 2017 COLLECTION HIGHLIGHTS
ALTER GEO – MEN’S FIRST DELIVERY
Off-kilter geos arranged into new formations without rules. Abstract shapes in 3D make for bold effects.
Highlight
Aspect Polo – $80 retail
-Navy
-Geo stripe print on chest and back
-DryFuze® moisture-wicking technology
-Stay Collar Stays
FRACTAL GLOBE – MEN’S SECOND DELIVERY
Linear patterns of nature’s veins that weave and undulate. Bold structured lines to mimic earth’s layers from irregular fractal imagery.
Highlight
Crush Polo – $80 retail
-White
-Chest stripe with mesh details
-DryFuze® moisture-wicking technology
-UPF 40+
-Stay Collar Stays
EMERITUS – MEN’S THRID DELIVERY
A mark of being distinguished because of it’s age, rarity, condition, while having unique features repre-senting a previous era of craftsmanship.
Highlight
Hamlet Polo – $80 retail
-Multi
-Vintage textured print
-DryFuze® moisture-wicking technology
-UPF 40+
-Stay Collar Stays
WATERWORKS – WOMEN’S FIRST DELIVERY
The world’s water exists naturally in different forms and locations. Water relies on responsible activities to become sustainable.
Highlight
Cove Skort – $88 retail
-Multi
-Allover water print
-DryFuze® moisture-wicking technology
-UPF 40+
GLOAMING HOUR – WOMEN’S SECOND DELIVERY
Distressed drop shadows and blurred effects are dispersed in repeats showing lots of ground color in a dark palette. Boundaries between performance and fashion are eroded.
Highlight
Vital Full Zip Jacket – $106 retail
-Ash Heather
-2-way Zip
-DryFuze® moisture-wicking technology
CHASE54’s fall collection BOUNDARIES UNKNOWN embodies the brand and nature’s ever evolving ways. With Faddis’ 25 years of comprehensive knowledge in the apparel industry, along with the exten-sive fabric and production experience of the company, the line offers extraordinary designs, signature features and stand out technologies at a competitive price.
CHASE54’s new BOUNDARIES UNKNOWN COLLECTION will be available for viewing at the PGA MERCHANDISE SHOW in Orlando at BOOTH #6473. To schedule an appointment or connect with the account executive in your area, please contact VP of Sales, Chris Reyna: chris@chase54.com.
For more marketing or media information surrounding the new collection or to schedule an appointment, please contact Marketing Manager, Kara Hoover: kara@chase54.com 405.314.4242.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
Contact:
