Brooklyn, NY. HICKIES, Inc. will be lacing up attendees on a complimentary basis at the upcoming 2017 Orlando PGA Show with the company’s alternative lacing system. Strong growth for HICKIES continued in 2016 with the company more than doubling revenue from the previous year, as the brand and the patented lacing system gained strong momentum with golf pro shops nationwide.
“We are looking forward to replacing a lot of outdated standard laces at the 2017 Orlando PGA Show,” stated HICKIES President Lee Sossen. “Coming off a record growth year in which our product was used to win The Masters, we have a tremendous amount of momentum in the golf market, and we are headed for another banner year in 2017.”
Masters Champion Danny Willet has been wearing HICKIES since he purchased them in Dubai early in 2016, and he celebrated winning the Masters while using HICKIES to add greater athletic performance and comfort over traditional shoe laces. “A Major Championship such as the Masters was a huge step forward for HICKIES in the golf market,” stated Tony Duran President/Founder of The Duran Group, which has led the sales execution in the Golf Industry. “HICKIES is a far better solution for golfers than standard shoe laces, and Danny’s victory at Augusta made it clear that there is a bright future for the HICKIES unique lacing system in golf.”
HICKIES is now sold at over 100 golf pro shop locations nationwide, including numerous Top 25 Golf Shop locations which are selling HICKIES as a lacing upgrade when they sell a pair of golf shoes. Golf Pro Shops can receive complimentary samples of HICKIES for their Golf Professionals and Staff Members at HICKIES Booth #3300 during the 2017 Orlando PGA Show. To receive complimentary samples by mail or for account set-up, please send your request to orders@durangroup.com, or call (800) 746-8144 Ext. 101 for more information.
About HICKIES, Inc.
HICKIES, Inc. is a global sneaker accessories company focused on athletic performance, innovation and design. The company’s flagship product, the HICKIES Lacing System, is made from memory-fit elastomer that flexes with the foot’s movement while still providing support and stability. Current collections include HICKIES, HICKIES Metallic, and HICKIES Kids. The HICKIES Lacing System is sold in more than 40 countries and is the leading pioneer in the replacement lacing industry with over 2 million packs sold. HICKIES have been seen on the likes of Kendall Jenner, Alessandra Ambrosio, Gigi Hadid, and Kayla Itsines. The video featuring Danny Willet is available for viewing at https://www.youtube.com/watch?v=mIKA-Z8W8AU.
About The Duran Group
Headquartered in Orange County, CA, The Duran Group is the largest sales and marketing firm in golf. With established working relationships with over 6500 golf pro shop locations in the USA golf market, The Duran Group has been an integral part of the growth of over 50 golf and sports companies over the past 25 years, including the development of several new categories in golf such as plastic spikes, hybrid clubs, Golf GPS and single rider standing electric carts. The Duran Group also owns the National Golf Sales Association (NGSA) which is one of the five major associations in the Golf Industry.
For more information: www.durangroup.com, 800.746.8144. Ext. 101
Contact:
Amanda Culhane (714) 576-5865 amanda@durangroup.com
