Dear Golf Industry Professional:
A Happy New Year to all, it’s time to begin another year of pellucid perspectives starting with the pre-PGA Show January issue. Speaking of the PGA Show, we’ve confirmed with our partners at ING that they’ll again be hosting us for the 14th Annual State of the Industry presentation on Thursday, January 26 from 10:30-11:30AM and 3:30-4:30PM. We’ve sent out multiple invite emails to our internal distribution list so hopefully by now you’ve seen at least one and RSVP’d if you’re so inclined to save a seat. If you haven’t seen anything but would like to RSVP, click here to be taken to the Registration page. Back to the January Perspective issue, Contributing Editor Stuart Lindsay headlines with a preview of a theme he’ll discuss in Orlando regarding how continued generational shift is stabilizing rounds (thanks Baby Boomers) but there’s a revenue roadblock that comes along life preserver. To hear his logic and see the supporting figures, click below for the current issue:
The Pellucid Perspective – January
In addition, the January issue covers the following topics as we continuously strive to provide equal parts of education and entertainment:
• Jim Dunlap shares his take on the upcoming show season and the confluence of all 3 shows this year in the Orlando location and the “previews” of what attendees likely are and aren’t going to find in this year’s editions. He additionally introduces a new on-course tracking system/device that works for walkers and riders to the course’s benefit and how it might be used to speed up play and arbitrate between marshals and foursomes in the he-said/she-said discussion over speeding up.
• We have a guest columnist, Peter Nanula, of Concert Golf Partners who shares the fact that there’s nearly half a billion dollars of equity capital out there and available for Private Clubs through their and ClubCorp’s financial backers and how current investments are being put to use and their performance.
• Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the December month (ending the year on a significant downer) and Year-to-Date weather impact, November Utilization, October equipment sales figures as well as Dallas, TX as this month’s Market Focus which registers as the 12th healthiest of the Top 25 US Golf Markets in our annual ranking.
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience as well as welcoming returning sponsor EZLinks Golf to the Perspective family! To ring in the New Year (and new budgets), for those wanting to increase their brand exposure and be associated monthly with intelligent discussion on key issues, we’d suggest our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, we might suggest one of our smaller-bite “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. We also want to bring to your attention Pellucid’s recently- announced participation in the next generation golf course database, the Internet Golf Course Database (IGDB) with partners Never-Search, GolfCourseRanking.com and Apparation LLC. For more information on this comprehensive database, updated quarterly and refreshed completely (all 15K+ US courses) every 12 months, contact jimk@pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analysis), we’ll keep you one step ahead of the competition in this continuing challenging industry landscape.
Contact:
