New New pure steel delivers tour spin and glare resistance in three sole grinds to ensure personalized fit & versatility for all swings, turf conditions
Carlsbad, Calif. (Jan. 24, 2017) Cobra Golf, a leader in golf club innovation and technology, today introduced its new KING PUR™ Wedges, featuring a new raw, un-plated stainless steel finish for maximum spin, improved feel, versatility and precision around the greens. The KING P?R Wedges utilize COBRA’s patented Progressive Spin Technology in three specific sole grinds designed to cater to three very different types of wedge play and conditions.
“We recognize that not all golfers approach the short game with the same shot-making strategy, and turf interaction varies widely from course to course. Thus, we designed our KING P?R Wedges with three grind options to better fit the needs of golfers with different short-games, from a variety of conditions,” said Jose Miraflor, Senior Director of Product Marketing at COBRA Golf. “In addition to having a sole grind to fit a variety of golfers, our new KING P?R Wedges are our best feeling and highest performing to date, thanks to the incredible spin and softness that our Pure Steel construction provides.”
The new KING P?R Wedges are constructed from Raw 304 Stainless Steel to maximize spin performance with ultra-precise grooves and a finish that diffuses sunlight to reduce glare at address. The KING P?R wedges (MAP $119) are designed and manufactured using COBRA’s cutting-edge Progressive Milled Grooves which feature wider grooves and closer gapping on higher lofted wedges, and traditional thinner, deeper grooves on lower lofted wedges. The wider groove design allows higher lofted wedges (56-60*) to grab the ball to impart more spin, and make spin performance more consistent throughout the wedge set. The new grooves are combined with Variable Face Roughness (VFR), a face milling technology that maximizes both RA (average roughness) and RY (max peak-to-peak depth) to the USGA limit, delivering more control and precision on greenside shots.
Like its predecessor, the KING P?R Wedge is available in COBRA’s three sole grind configurations that feature the iconic COBRA notch, and provide golfers with the ability to choose the perfect wedge for their game and for any turf condition. Each unique sole grind has its own set of advantages: the Versatile sole features heel and toe relief and a medium bounce (8-10*) to provide overall versatility on medium to firm turf conditions. The Classic configuration has a high sole bounce (11-12*) and progressively wider sole from heel to toe for ease of use on all turf conditions. The WideLow option has a low bounce (4-7*) with 6 sole that works well on medium to soft turf conditions.
The KING P?R Wedges, available in lofts ranging from 52-60O (depending upon grind preference) will hit retail March 17, 2017, and come standard with True Temper Dynamic Gold S200 (Stiff) shafts and Lamkin Crossline grips. For more information on the entire KING family of products, visit cobragolf.com.
Media Contacts:
Rachel Rees, COBRA PUMA GOLF, rachel.rees@cobrapuma.com, cell: 760.710.7434
Jared Kelowitz, JDPR, jaredk@jdpr.com, cell: 864-901-2957
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s SportLifestyle footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading lifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
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