COLLINGWOOD, ON, Canada — January 23, 2017 – Biion Footwear, a Canadian manufacturer of golf, yachting, and lifestyle footwear, is proud to announce that the company is bringing a luxurious new facet to the Biion brand – the LUX Series. A signature collection of footwear that features rich colors and patterns beneath a well-appointed patent finish. The exclusive new Lux Series will be on display at the 2017 PGA Merchandise Show at the Biion Footwear Booth #2855.
The LUX Series is a bold step in luxury fashion. The collection embodies sharpness, flair and function. “We’re excited to bring this truly unique and lavish line to the 2017 PGA Merchandise Show as there is NOTHING like it,” stated Biion Footwear CEO & President Rick Buchanan.
The LUX collection features lush yet bold colors that together make a statement of confidence. These comfortable shoes fit anyone from jetsetters to golfers, and everyone in between. The LUX Series is ideal for traveling because not only is it light weight and easy to clean, but the line is so sleek and fashion forward, that you can wear it for any event, day or night.
The signature LUX Series is comprised of seven models; royal blue Alligator with a rich Bordeaux midsole, Tuxedo black with Silver midsole, Tortoise shell with sand midsole, crimson red Viper with white midsole, Corinthian with white midsole, Remington with khaki midsole, Tuxedo white with midsole and the ever classic black with black sole.
Just like the entire Biion line of footwear, the LUX Series is not just a visually striking shoe, it performs. This seemingly weightless precision shoe is equipped with an EVA upper that hugs your foot, yet remains flexible, giving you both reassurance and very little resistance in your swing. It’s like golfing bare foot.
The new LUX line of footwear will be on display at the 2017 PGA Merchandise Show which is held at the Orange County Convention Center from Wednesday, January 25th to Friday, January 27th. The Biion Footwear Booth #2855 is conveniently located in the Golf Products & Services Hall. Media appointments are available by reaching Vanessa Price with Read the Greens, Golf & Sports Media at (714) 544-6515 or at readthegreens@aol.com. For sales appointments, please contact Steve Gray, Biion Footwear Director of Sales, at (513) 223-5256 or at steve@thegraysalesgroup.com.
About Biion Footwear:
Biion Footwear was developed to inspire and represent people who don’t settle for the average or the norm. Those who are bold enough to embrace their own rules. The company was born out of a vision to create a versatile, comfortable, slip-on shoe that not only stands out from the crowd but attracts a crowd and fits a vast array of consumers. This foresight transcends lifestyle and transitions into golf as well as boating. From the outside, the Biion Golf Shoe appears to an unapologetically fashionable golf shoe but from the inside, the Biion Golf Shoe possesses performance factors that separate them from the others. Biion’s spikeless hexagon-patterned cleat with Hextra-grip technology provides maximum strength and stability, giving you the best possible traction through your every stride. Biion Footwear was born out of a vision to create a versatile slip-on shoe that not only stands out from the crowd, but attracts one wherever you go. No matter your style there’s a Biion for you.
Contact:
Vanessa Price
Biion Footwear
714-544-6515 – readthegreens@aol.com
Tracy Nackel
Biion Footwear
760-420-1602 – tnackel@cox.net
