Escondido, CA – January 24th – Brainstorm Golf, an innovation leader in the premium putter market, is proud to introduce the new Happy Putter Eye Align Series. Building upon the adjustable technologies of the original Happy Putter and the Tour Series Happy Putter, the Eye Align Happy Putter will offer three adjustable alignment guides, and steel and tungsten heel/toe weights.
“Good putting is simple. If you can see the line accurately and you can control your distance, you will sink more putts. The Eye Align Happy Putter series allows golfers to dial in those specs and give themselves the best chance to succeed on the greens.”, states Vikash Sanyal, CEO of Brainstorm Golf.
The development of the new Eye Align Series was a collaboration between PGA and LPGA tour players, PGA professionals, golf retailers, and the Brainstorm Research and Development team. Sanyal elaborated, “This putter was really in response to all the constructive feedback we received over the past 18 months. Golfers really appreciated the advanced technologies we developed, but tour players wanted a cleaner, more traditional appearance, and golf retailers wanted a unique and innovative putter that their customers could afford. We want to make consumers our highest priority, and there is no reason significant advancements in technology need to be priced at a level that 75% of golf consumers can’t afford. As such, the Eye Align Series will be the most significant technology advancement offered in the $100 price point in the last decade.”
As mentioned above, the Happy Putter Eye Align Series has a MSRP of $99.99. The initial introduction has two models:
The Eye Align 20/20 is a traditional blade and the Eye Align 20/15 model is a traditional mallet putter. (pictures attached).
They will be offered in 34 and 35 inches standard, but are available in custom lengths for an additional charge. Standard lie angle is 71 degrees and standard loft is 3.5 degrees. The Eye Align Series will come with a custom Happy Putter oversized grip.
More about Brainstorm Golf – Brainstorm Golf Inc. is a leader in adjustable putter technology and was founded by Vikash Sanyal, one of the original members of the Odyssey Golf and Never Compromise Golf teams. The Brainstorm team includes some of the most successful product design, tour support, sales staff, and marketing people in the golf industry. Committed to the fastest rate of innovation in the putter category, the Brainstorm Golf team is constantly sharing new concepts with opinion leaders and consumers in the golf industry seeking to create golf products that will help golfers perform better on the greens. For more information, please contact Vikash Sanyal at 760-685-1799 or visit our website at www.brainstormgolf.com.
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