The first-ever service enables course operators to automatically send personalized invitations to complete partially filled tee times while giving golfers an easier way to find a game
ORLANDO – January 24, 2017 – Find a Game, Inc. and EZLinks Golf, a PGA TOUR affiliated company, today announced at the 2017 PGA Merchandise Show the launch of a new web, email and mobile ser-vice that is integrated with EZLinks Golf tee sheet and designed to help course operators drive rounds and reduce the number of partially filled tee times going out. Debuting on the Apple App Store and Google Play this quarter after extensive testing, golfers and course operators benefit from increased play and being paired up with other golfers who play in a similar style and have common contacts so they can expand their network and social circles.
“EZLinks Golf continues to provide our golf course partners with innovations designed to drive rounds,” said Gary Cohen, chief executive officer, EZLinks Golf. “Automated intelligence and data-based cam-paigns are a central part of our innovation strategy and Find a Game is another service we are proud to offer our golf course partners.”
Find a Game first started as a project inside its sister company, WhoAt.io. WhoAt’s mission is to help people discover the value of their relationships everyday and offers software to help businesses gener-ate leads and referrals. Lee Blaylock, the founder of both companies, is an avid golfer who has played in 15 countries and often had issues filling out a complete foursome at both his home course and abroad. According to the National Golf Foundation, the average tee time has 2.2 golfers, leaving oppor-tunity to improve course utilization rates. Once it became clear that Find a Game would significantly impact the golf industry, the decision was made to spin it out into a separate company in late 2016 and pursue a broader vision.
“I believe golf is more about who you play with than the score you shoot,” said Lee Blaylock, chief executive officer of Find a Game. “Often times I spent too much time texting and emailing friends to fill out a tee time. As a software entrepreneur, I knew that automating the process of arranging a game and integrating it with electronic tee sheets would increase play and significantly impact course profitability. We chose to work with EZLinks Golf due to their stellar reputation of being a true partner to their 2,500+ course operators. Together, we are redefining the best practices of booking a tee time online.”
The Find a Game solution suite includes web, email and an optional mobile app that will improve the golfer’s experience plus bring social relevancy to the booking process. Whether golfers want to only play with their friends or friend of friends, or if they want to expand their network, Find a Game pro-vides the flexibility to meet the golfer’s interest.
“Century Golf is excited to be working with Find a Game in not only increasing rounds of golf but a unique platform to connect golfers who share like interests,” said Jeff Whitt, Principal/Senior Vice Presi-dent, Public & Resort Courses at Century Golf Partners. “With the integration of EZLinks it is seamless for our golfers and staff members.”
Several industry leaders have experienced the Find a Game app and had glowing comments about it. Cameron McCormick, the 2015 PGA of America’s Teacher of the Year, says “it is the easiest way to find a game with your mates.” David McLay Kidd, architect of Bandon Dunes and Rob Addington, Executive Director of the Texas Golf Association who has partnered with Find a Game to offer it to their 550+ member clubs, are among those who have used the service.
American Golf, Century Golf, Dominion Golf Group, OB Sports and the TPC Network are among the first Multi-Course Operators to adopt Find a Game.
“Find a Game is the most innovative solution for course operators to eliminate threesomes and run a more profitable club,” said Steven Held, the CEO of Dominion Golf Group. “The integration with EZLinks tee sheet to fully automate the service makes it even more compelling.”
About Find a Game, Inc.
Find a Game, Inc. is a web, email and mobile solution that is eliminating threesomes for daily fee and corporately owned private courses. Using artificial intelligence plus skill set and socially relevant invita-tions, Find a Game is a web, email and mobile service integrated with electronic tee sheets to help golf-ers enjoy their playing partners while enabling course operators to increase rounds played thus signifi-cantly impacting profitability. A free service for golfers, they receive additional features such as a unique private course exchange helping them get on private courses on the golfer’s bucket list. For more in-formation, visit www.findagame.io.
About EZLinks Golf LLC
EZLinks Golf LLC, a PGA TOUR affiliated company, produces industry-leading software and services to power the operations and marketing needs of the golf industry. Founded in 2015 by an affiliate of the PGA TOUR and EZLinks Golf, Inc. (established 1995), EZLinks Golf LLC software and service suite is tai-lored for golf and includes: tee sheet, point of sale, 24/7 reservation center, online booking engines, marketing services, 24/7 support and TeeOff.com by PGA TOUR (www.teeoff.com) – an online tee time marketplace connecting millions of golfers with tee times at golf courses worldwide. For more infor-mation, visit www.ezlinksgolf.com.
Contact:
Contact: Lee Blaylock, Find a Game
Phone: 415.839.6700
Email: lblaylock@findagame.io
Twitter: @FindaGame_io
