SCOTTSDALE, AZ, January 24, 2017… Go Play Golf Gift Cards has partnered with GolfBook to connect the 124 billion dollar gift card industry to the GolfBook network of golf courses. This partnership will not only improve the redemption process for the Go Play Golf Gift Cardholder, ensuring increased redemptions at the golf courses, but drive full-fee business to GolfBook golf courses.
“Building partnerships with industry-leading companies that understand the ecosystem of golf is very important to us,” added Don Rea, PGA, VP of Golf Course Relationships. “Our cardholders needed an easier way to book tee times and our partner golf courses desire full-fee green fee bookings. This partnership targets and executes on both of those goals.”
Go Play Golf has leveraged the nearly $124 billion gift card industry to create the #1 golf redemption program in the United States. Consumers can now purchase Go Play Golf gift cards in increments of $25-$500, at thousands of retail store locations across the U.S. The Go Play Golf gift cards can be redeemed by golfers to purchase greens fees and golf lessons throughout the United States.
“The non-golfer spend on golf is a largely untapped revenue stream for the green grass industry. This new partnership drives that revenue to our network of golf courses and increases rounds sold through our easy-to-use platform.” said Gene Pizzolato, President and CEO of GolfBook. “Our golf course customers and loyal GolfBook users will both enjoy the benefits of this new relationship.”
About GolfBook, Inc.
GolfBook was created in 2012 (under the name Golf Pipeline) as a destination for golfers to book tee times, invite their friends to join a tee time, track their golf scores, and establish a USGA-compliant golf handicap. Over the past four years, GolfBookhas become the third-largest network of available golf course tee times, serving over 1,100 golf courses, and recently announced a partnership with CBS Sports Digital, a division of CBS Interactive.
About Go Play Golf, Inc.
Founded in 2009, Go Play Golf, LLC was launched to market the Go Play Golf Gift Card™. The cards, available in increments of $25-$500 at thousands of retail outlets nationwide, are redeemable for golf throughout the country. The company is led by experienced golf industry specialists with the goal of driving more golfers to golf courses by providing pre- paid greens fees to a wider audience than ever before. For more information, visit www.goplaygolf.com or view their video at www.goplaygolfvideo.com
Contact:
Go Play Golf
Don Rea, PGA, 866-306-0996 or don.rea@goplaygolf.com
GolfBook
Joe DiFiore, 855-GOLF-301, ext. 412 or joe@golfbook.com
