Service provides tool to measure success against competition
SCOTTSDALE, Ariz. — The ORCA Report co-founder and president Mike Loustalot announced recently a sponsorship with National Golf Course Owners Association Arizona (NGCOA Arizona) to provide NGCOA member golf courses The ORCA Report for a significant discount from the retail price.
The ORCA Report is an acronym for:
• Occupancy – the number of golf rounds sold as a percentage of rounds capacity
• Revenue per Available Round – the capture of revenue related to capacity
• Channel Mix – where golf rounds come from, including direct, internet, 3rd Party resellers, call center, barter, etc.
• Average Rate per Round — the average rate the golf course receives based on daily sales
According to Loustalot, a golf marketing technologies expert, the report helps golf course owners and operators in three distinct ways; explaining performance without bias, managing 3rd Party marketing or barter relationships, and comparing occupancy and rate performance between competitive courses at the day and day-part level.
NGCOA Arizona follows a similar sponsorship arrangement made in 2016 by The ORCA Report and NGCOA California.
“The ORCA Report is superbly aligned with the mission of NGCOA Arizona and allows the industry to have timely, accurate rounds and revenue data from public access golf courses in the state,” says Loustalot. “This data helps NGCOA Arizona tell the story of performance in an accurate, timely way.”
The sponsorship agreement will provide The ORCA Report to NGCOA Arizona members at a 30% discount from retail price. It will also help grow the NGCOA Arizona member base by including a membership to NGCOA Arizona in the retail price of the report for those courses not currently members.
NGCOA Arizona is dedicated exclusively to the interests and needs of Arizona’s golf course owners, operators, general managers, and others with a vested interest in the business of golf. An advisory council and management team leads the NGCOA with extensive expertise in the industry.
“The ORCA Report is already giving NGCOA California members a clearer picture of how to price rounds properly,” said NGCOA California, Nevada and Arizona’s Executive Director, Marc Connerly. “This technology will give the same benefits to NGCOA Arizona members because it provides insight on where there are opportunities to increase profits, including which rounds should and should not be discounted. It also measures the impact 3rd party barter rounds are having on profitability. This technology is integral to any competitive golf course.”
The more golf courses that confidentially share data with The ORCA Report, the more powerful golf course owners, operators and tourism entities become. The ORCA Report is being used by nearly 250 golf courses in the Southwest, Northwest and Midwest.
Contact:
Dave Gilbertson
480-348-7540 daveg@commlinks.com
