Pellucid 2016 State of the Industry Presentation: One hour presentation during the Golf Industry Show in Orlando. The hour-long discussion interweaves both quantitative measures and qualitative observations on performance and trends in the previous year and what they portend for 2017. The quantitative aspect will address the key metrics of industry Utilization (Played Rounds/Available Rounds), Golf Playable Hours, Velocity (Avg. Annual Rounds per 18-hole equivalent), Rounds Demand, Supply/Demand balance, the golf consumer base and golf consumer equipment sales. Qualitative observations and insights include the revenue implications of our aging core franchise and how “Habitual Golfers” (older, higher frequency) are currently carrying the industry in spite of Gen X and Millennials not embracing the sport at the rates of their predecessors as well as ideas on player development and the argument for retention priority over attraction efforts. Facts and opinions will both be in plentiful supply, don’t miss it!
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