Marketing reach of the official tee time reservation site of the PGA Tour
to drive traffic to course and association websites
SACRAMENTO – February 8, 2017 – The California Golf Course Owners Association (CGCOA) and NGCOA Arizona (National Golf Course Owners Association – Arizona) today announced a partnership with TeeOff.com by PGA TOUR and parent company EZLinks Golf (EZLinks), a PGA TOUR affiliated company and a leading producer of golf management technology. The Associations will leverage EZLinks Golf booking engines to power their regional sites, Golf4Arizona.com and Golf4California.com, and will receive marketing support from TeeOff.com by PGA TOUR.
Executive Director of the California Golf Course Owners Association Marc Connerly cited EZLinks’ partner-focused approach including EZLinks’ practice of providing golfer data to course partners and pay-for-performance commission model, as a key reason for partnering with EZLinks Golf. “This effort was motivated 100% by member requests and a desire to help our members move more tee times through our local sites,” said Connerly.
Courses who choose to list their available tee times on TeeOff.com will benefit from TeeOff.com’s presence on PGATOUR.com, exposure at PGA TOUR Tournaments, and TV commercials many of which air during tournament coverage.
TeeOff.com by PGA TOUR uses a commission-based model so courses only pay when rounds are sold. A similar commission arrangement for tee times sold on Golf4Arizona.com and Golf4California.com, slated to launch Spring 2017, will provide a revenue stream for the associations and will be used to support marketing efforts for these regional sites.
“TeeOff.com and EZLinks are focused on being golf’s most valued partner,” remarked Gary Cohen, chief executive officer, EZLinks. “Whether rounds are booked on TeeOff.com by PGA TOUR or through these associations’ sites, we are focused on making it as easy as possible for golfers to find their next round.”
About EZLinks Golf
EZLinks Golf LLC, a PGA TOUR affiliated company, produces industry-leading software and services to power the operations and marketing needs of the golf industry. Founded in 2015 by an affiliate of the PGA TOUR and EZLinks Golf, Inc. (established 1995), EZLinks Golf LLC software and service suite is tailored for golf and includes: tee sheet, point of sale, 24/7 reservation center, online booking engines, marketing services, 24/7 support and TeeOff.com by PGA TOUR (www.teeoff.com) — an online tee time marketplace connecting millions of golfers with tee times at golf courses worldwide. For more information, visit www.ezlinksgolf.com.
About CGCOA and NGCOA Arizona
The California Golf Course Owners Association (CGCOA) and NGCOA Arizona are dedicated to the enhancement of the business of their member courses by providing the latest information and resources to allow them to be successful.
Contact:
California Golf Course Owners Association and NGCOA Arizona
Marc Connerly
Ph: (916) 214-6495
mconnerly@connerlyandassociates.com
EZLinks Golf LLC
Laura Dihel
Ph: (312) 913-6912
ldihel@ezlinks.com
