Courses see uptick in four key metrics in December
Scottsdale – According to the ORCA Report, the Phoenix public-access golf market reported positive results in four key performance metrics during December 2016. Occupancy increased 5.7 percent from December 2015’s 63.2 percent to 66.8 percent. This increase coupled with a 3.9 percent increase in average rate per round (ARPR) to $51.75, resulted in a 9.8 percent spike in revenue per available round (RevPAR) to $34.58. Channel Mix, percentage of rounds booked through golf course marketing channels versus 3rd Party, shows a 3.6 increase rise in direct bookings to 86.0 percent.
“It is good to see the Phoenix golf market close 2016 with strong numbers,” said Mike Loustalot, Founder of the ORCA Report. “I know golf course owners in Arizona have been working tremendously hard to increase revenue and direct-to-consumer bookings, and it’s good to see them end on a positive note. Hopefully the trend will continue in 2017.”
The year-to-date numbers are relatively flat. Compared with 2015, 2016 occupancy was slightly down (-1.3 percent to 52.7 percent). However, ARPR rose 1.0 percent to $53.07, resulting in a -.04 percent decrease in RevPAR to $27.96. Channel mix indicated that direct bookings are up from 82.74 percent to 83.96 percent.
About the ORCA Report:
The ORCA Report is the golf industry’s only independent, trusted, confidential rounds and green fee revenue benchmarking platform. The report helps golf course owners and operators in three ways: explaining performance in the context of competitors, managing 3rd Party barter relationships, and revenue forecasting and pricing. To join the report, or learn more, visit www.orcareport.com or email info@orca.golf
Contact:
Dave Gilbertson
480-348-7540 daveg@commlinks.com
