G/FORE has shown once again it can be relied upon to influence others with its 2017 autumn/winter collection.
While other school reports from the 2017 PGA Merchandise Show in Orlando might have read “must do better”, G/FORE was in the good books with its Disruptive Luxury theme, which encapsulated the brand’s trademark innovative design with a hint of unconventional mischief.
The American brand, which first sprung to prominence with its brightly-coloured gloves, premium eye-catching footwear and high-quality, edgy apparel, has raised the bar again with plenty of outstanding highlights among the new 2017 collection.
The Tipped Polos are constructed in breathable, fine, tech pique are now available in the full G/FORE colour palette to make the perfect match with shoes and gloves.
The Essential Polos offer the same broad selection of colours in lightweight mercerised cotton with a luxurious feel.
The ever-popular Gallivanter shoes boast some new updates, while the exciting new Disruptor fuses street fashion with the golf shoe – with a playful message hidden on the sole.
The launch of two versions of the special edition Competition Stripe glove, which features a contrasting thumb colour and retains the G/FORE hallmarks of quality, offers another option to add to the vast range.
G/FORE has gone from strength to strength since its creation by fashion-industry pioneer Mossimo Giannulli in 2011 and has established a growing reputation on the golf scene and beyond.
Giannulli said: “I’m thrilled with the reception at the 2017 PGA show. From our collaboration with Peter Millar to the launch of the Disruptor, it just couldn’t have gone any better. We continue to evolve and grow and are encouraged by what the future holds for G/FORE.”
To view the brand’s full range of apparel, gloves, shoes and accessories, visit www.gfore.com
To find out more, please contact pr@gfore.com
Information for journalists
Press release written and distributed by the Azalea Group on behalf of G/FORE.
• Mossimo Giannulli – who is married to Full House and Summerland actress Lori Loughlin -founded G/FORE in 2011 after becoming frustrated in his search for colourful and functional golf gloves.
• A fashion industry veteran and avid golfer, Giannulli founded the billion-dollar clothing company Mossimo Inc in 1987 and brokered a first-ever designer-exclusive distribution deal with Minneapolis-based Target Stores in 2000. G/FORE embodies Giannulli’s expertise in fashion, passion for golf, and dedication to creating products of unmatched performance and unparalleled style.
• G/FORE’s first few years have seen it grow from crafting colourful gloves to also producing premium golf shoes, apparel and accessories for both men and women.
• In just a few short years, the G/FORE brand has been worn by a host of top-level professional golfers, award-winning actors and music industry stars.
• G/FORE golf gloves are worn by professionals every week on the PGA, Champions, European, Japanese and LPGA Tours.
• In spring 2016, Bubba Watson joined G/FORE’s line-up of elite ambassadors.
Contact:
Steve Wilson
Azalea Group
01730 711920
steve@theazaleagroup.com
