ROBBINSDALE, MN (Feb. 13, 2017) – Early last fall CertiFresh Cigar tested a new small cigar concept in 20 of its customers’ pro shops.
Bill Porter, president of CertiFresh Cigar persuaded the makers of Romeo y Julieta and Montecristo to include the Boveda humidity control system in their tins of “small cigars.” Porter knew that if the test was successful, he could then include small cigars in his humidity-controlled cigar packaging program.
The test was so successful the principals at CertiFresh decided to include what they call Short Gamers in their annual PGA Merchandise Show Special in late January. The response was overwhelming with Short Gamers with more than 95% of the spring orders written at the CertiFresh Cigar booth included them.
Romeo y Julieta and Montecristo’s petites are sold in cubes of 5 tins that include 6 small cigars. The Show Special is simple. Purchase a cube of each and receive a cube of Romeo y Julieta petites free. Depending on your state’s tobacco tax it’s an average of an $80.00 investment turning into $190.00. The best part is it’s a new sale. It doesn’t replace a sale of a large cigar.
“Short Gamers won’t compete with the shop’s other cigars,” said Porter. “They appeal to a completely different customer or to the cigar smoker who can now carry a tin or two in their bag knowing they’ll stay fresh.”
The Short Gamers were added to CertiFresh Cigars’ Show Specials shortly before the show. CertiFresh reps didn’t have enough time to contact every customer and for that reason, CertiFresh Cigar is extending the Short Gamer special through March 10th 2017.
CertiFresh Cigar is an exclusive Product Partner with PGA Magazine’s Ambassoador Program.
Contact your local rep or CertiFresh Cigar directly 800.375.2373, or visit www.certifreshcigar.com.
ABOUT CERTIFRESH CIGAR
For almost two decades, CertiFresh Cigar® has offered the finest brand-name cigars that are delivered in a perfectly humidified custom package. Boveda’s patented two-way humidity control device is the cornerstone of CertiFresh packaging.
The device keeps cigars at a precise 69% humidity that guarantees their freshness for one year without a humidor. CertiFresh packaging is individually customized for an impact like no other cigar sales program, and has revolutionized how premium cigars are distributed to and sold at nontraditional cigar retailers.
Contact:
Bill Porter
CertiFresh Cigar
800-375-2373
