FOR IMMEDIATE RELEASE – CHASE54, the evolving apparel brand named for the pursuit of the perfect score in golf, reports positive reviews from the PGA Merchandise Show in Orlando last month. CHASE54’s show presence featured their FALL 2017 Collection, “BOUNDARIES UNKNOWN”, versatile ‘ELEMENTS’ collection and technology demonstrations, impressing guests.
“Throughout the show we heard many compliments on how we’re infusing activewear and performance lifestyle pieces into the collection,” said Lulu Faddis, Chief Designer and Creative Director for CHASE54. “More and more, we’re seeing women wear athleisure leggings to the golf course,” adds Faddis. “It truly represents how we are pushing the boundaries by bringing everyday styles into the golf apparel indus-try.” “For the Men’s collection, we incorporated lifestyle pieces into the third delivery. Dress trousers that double as performance golf pants, shirts with embossed paisley prints that look great in any environ-ment and the currently trendy bomber jacket,” said Faddis.
“CHASE54 has been a great addition to our merchandise assortment at both Whistling Straits and Blackwolf Run,” said Josue Reyes, Merchandising Manager for Blackwolf Run and Whistling Straits. “Given the company history and vast experience in the research and development of fabrics, CHASE54 has innovated and designed various garments that are not only fashionable, but perform and hold up to the environment conditions that golfers experience on the course,” adds Reyes. “Their 2017 Summer/Fall collection showcased at the PGA Merchandise Show offers a great depth of colors, styles and designs that will stand out nicely within our golf shops later this season.”
Not only did buyers have positive reactions, but the media did, as well. “CHASE54’s Fall 2017 Collection pushes the boundaries of style and performance. The rich color palette of dark blues, reds, oranges and grays reminds me of harvest time in wine country,” said Greg Monteforte, Founder/Author for GolfThreads and PGA Tour Style Insider. “Dressing for autumn’s ever-changing conditions is no easy feat, but CHASE54’s range of proprietary fabrics are built to adapt to the environment. I like that the lightweight layering pieces provide protection from the cold, wind and rain, while still maintain-ing playability,” adds Monteforte.
Throughout the show, CHASE54 hosted demonstrations to actually show how their leading-edge trade-marked technology works, establishing their brand as a leader in technology innovation. “It’s amazing how far technology has come with golf apparel over the years. CHASE54 is doing some cool things with its fabrics, and as for its Fall 17 line, it’s a nice balance of performance and style. The colors work really well together,” said Bentley Romine, fashion editor for Golfweek Magazine.
For more marketing or media information surrounding the new collection or to schedule an appointment, please contact Marketing Manager, Kara Hoover: kara@chase54.com 405.314.4242.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
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