Melville, Long Island — Under Armour Eyewear, the worldwide leader in performance eyewear, is proud to announce its three-year partnership of the #1 Charity Event in GolfTM, the Liberty Mutual Insurance Invitational. The partnership includes a unique on-course contest experience, in addition to providing performance leading eyewear in tournament gifting packages. UA Eyewear is proud to support Liberty Mutual Insurance Invitational and its broad range of philanthropic organizations that raised more than $8.2 million in 2016.
UA Eyewear will begin its partnership by hosting more than 240 amateur golfers who will compete in the Liberty Mutual Insurance Invitational National Finals at TPC Sawgrass in Ponte Vedra Beach, Fla., March 8-12, 2017. In addition to showcasing their newest sports performance sunglasses, UA Eyewear will host an exciting hole-in-one contest at select Liberty Mutual Invitational tournaments. This exclusive contest will offer tournament goers the chance to win free eyewear for life for making a hole-in-one at a pre-selected par 3 hole.
“We are proud to support the Liberty Mutual Insurance Invitational series that has raised over $45 million for 80 charities over the past 7 years”, says Thomas Cox, VP of Sales at UA Eyewear. “Our latest eyewear styles are designed and engineered to give athletes every advantage throughout the course of a game, practice or workout. UA Eyewear’s mission is to make all athletes better through design and the relentless pursuit of innovation.”
New UA Eyewear silhouettes offered at the tournaments will include the
golf specific Game Day performance lens in new styles like UA Octane and UA Rally. UA Octane is the brands lightest sport performance product to date and comes equipped with ArmourSight lenses, Autogrip temples, and a new adjustable bridge system that adjusts to fit faces of varied sizes and shapes. UA Rally offers sporty, off-course styling and features the new, removable sweat brow detailing in a classic, metal aviator style.
About Eyeking:
Eyeking, LLC is a fourth generation, award-winning eyewear design firm that develops, markets and globally distributes, private label and licensed eyewear brands. Eyeking’s license partners include Under Armour Eyewear and Hobie Polarized. For more information on Eyeking please visit www.eyeking.com.
About the Liberty Mutual Insurance Invitational
The #1 Charity Event In GolfTM,” the Liberty Mutual Insurance Invitational tournaments are single-day events featuring an 18-hole scramble format open to men and women amateur golfers of all skill levels in the local community. Each tournament is held at a prestigious golf course in that community and concludes with a dinner and awards ceremony. Members of winning foursomes will receive great prizes from Liberty Mutual Insurance, Cobra PUMA Golf, Polaroid, Bridgestone Golf Balls, Under Armour Eyewear, Sports Illustrated, Voice Caddie, Blank Label and The Old Course Experience. Community leaders, businesses and charitable organizations run and promote the local tournaments with support from local Liberty Mutual employees. Winning foursomes from each local tournament are invited to play in the four-day Liberty Mutual Invitational National Finals the following spring. For more information about the Liberty Mutual Insurance Invitational, please visit www.libertymutualinvitational.com ; follow on Facebook and via #lmigolf.
Contact:
Lisa Wells, lisa@lisawellspr.com 917-613-7370
