Pellucid announces that the video component of their definitive State of the Industry (SoI) presentation delivered at the PGA Merchandise Show is now available (70 minute video showing performance charts and Jim and Stuart audio commentary). The video captures the ’17 presentation recapping the following facts and trends registered and observed for ’16:
• National Velocity results (rounds per 18-hole equivalent) and the components of rounds demand and supply change including projections of how long to supply/demand equilibrium at current trend
• National and regional Utilization results for the year and the components of Available Rounds and Played Rounds including Utilization Winners and Losers among the Top 10 US Golf Markets
• National Play Rate (annual rounds per capita) including component measures of population change, number of golfers, participation rate and frequency (rds/golfer/yr) including demographic and involvement group sizes and change
• Equipment sector performance (challenging year!) in total, by channel (On/Off Course) by segment (Durables/Consumables) compared to year-ago and the ’07 high-water benchmark
• Why rounds demand is likely to remain in its weather-tracking pattern for the next 1-3 years despite declines in the golfer base
• Why the Baby Boomers are currently carrying the industry on their shoulders and the importance of balancing the need to chase Millennials without alienating the Boomers
• How the increasing volume of golf being played by the 55+ crowd will create a revenue roadblock for the average facility if they don’t actively manage their senior pricing strategy
• Why current player development programs aren’t “refilling” the glass half empty and what could be done to increase and accelerate the impact of current programs
The video is available for viewing by purchasers of any of the following Pellucid products:
• Pellucid Publications Membership, $495 annual membership includes:
o State of the Industry report suite; 50 slide .ppt charts, 45 page .pdf commentary document, annual unlimited access to the 70 minute presentation video
o Outside the Ropes newsletter; digital monthly newsletter covering a wide range of industry topics; always a unique and rare perspective
o Weather Impact Analysis:
• National version – Monthly Geographic Weather Impact Tracking, .xls workbook containing national, 45 regions and 61 markets Golf Playable Hours changes, Utilization (monthly trend chart current year)
• Local version – Cognilogic web-service specific to your facility for Golf Playable Hours and Capacity Rounds, current month, year-to-date and 10-yr average, unlimited access for 1 year
o Market Analysis
• National version – Top 25 US Golf Markets Scorecard and composite ranking; delivered in .xls format, over 25 measures per market ranging from future population growth to Revenue per Available Round averages
• Local version – Local Market Analysis data specific to the facility and up to 3 draw areas (i.e. 15, 25, 30 minute drivetime) spanning facts on demographics, participation & local golfer estimates, rounds potential by income/age/ethnicity distributions, supply/demand balance, average velocities (demand per supply) and a facility list with select facts and Pellucid classifications
o National Consumer Franchise Health Scorecard; detailed breakdown of the demographics (income, age, gender), involvement levels and play rate (incorporating participation and frequency rates) of the consumer base, compared to year ago and moving multi-year average, delivered in .xls workbook
• State of the Industry report suite only for $249 (see description above)
The above products can be ordered online and immediately downloaded at:
https://www.pellucidcorp.com/purchase-reports
Pellucid’s offerings have been designed and created to help our clients better understand and quantify the macro golf industry economic factors which influence their businesses. You too can be better-informed in exchange for a reasonable $249 investment or a superior $495 value for monthly information & insights. We think either is a reasonable place to start toward the goal of making better-informed business decisions in the upcoming year.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com
