Service provides tool to measure success against competition
SCOTTSDALE, Ariz. — The ORCA Report co-founder and president Mike Loustalot announced recently a sponsorship with National Golf Course Owners Association Oregon (NGCOA Oregon) to provide NGCOA member golf courses The ORCA Report for a significant discount from the retail price.
The ORCA Report is an acronym for:
• Occupancy – the number of golf rounds sold as a percentage of rounds capacity
• Revenue per Available Round – the capture of revenue related to capacity
• Channel Mix – where golf rounds come from, including direct, internet, 3rd Party resellers, call center, barter, etc.
• Average Rate per Round — the average rate the golf course receives based on daily sales
According to Loustalot, a golf marketing technologies expert, the report helps golf course owners and operators in three distinct ways; explaining performance without bias, managing 3rd Party marketing or barter relationships, and comparing occupancy and rate performance between competitive courses at the day and day-part level.
NGCOA Oregon follows a similar sponsorship arrangement made in 2016 by The ORCA Report and NGCOA California and a 2017 deal with NGCOA Arizona and Nevada.
“The ORCA Report is superbly aligned with the mission of NGCOA Oregon and allows the industry to have timely, accurate rounds and revenue data from public access golf courses in the state,” says Loustalot. “This data helps NGCOA Oregon tell the story of performance in an accurate, timely way.”
The sponsorship agreement will provide The ORCA Report to NGCOA Oregon members at a 30% discount from retail price. It will also help grow the NGCOA Oregon member base by including a membership to NGCOA Oregon in the retail price of the report for those courses not currently members.
NGCOA Oregon is dedicated exclusively to the interests and needs of Oregon’s golf course owners, operators, general managers, and others with a vested interest in the business of golf. An advisory council and management team leads the NGCOA with extensive expertise in the industry.
“We learned about the ORCA Report during our NGCOA Fall Conference and we knew immediately that our members would benefit from this technology,” said NGCOA Oregon’s Executive Director, Sally Cheyne. “We are in the early stages of engaging our members with implementation and benefits of this tool. We hope to engage more members in 2017 to use the report for accurate and anonymous sharing of data among comparable courses.”
The more golf courses that confidentially share data with The ORCA Report, the more powerful golf course owners, operators and tourism entities become. The ORCA Report is being used by nearly 250 golf courses in the Southwest, Northwest and Midwest.
About the ORCA Report:
The ORCA Report is the golf industry’s only independent, trusted, confidential rounds and green fee revenue benchmarking platform. The report helps golf course owners and operators in three ways: explaining performance in the context of competitors, managing 3rd Party barter relationships, and revenue forecasting and pricing. To join the report, or learn more, visit www.orcareport.com or email info@orca.golf
Contact:
Dave Gilbertson
480-348-7540 daveg@commlinks.com
