This is no doomsday forecast. It is a simple statement of fact. Mobile search overtook desktop search for the first time in 2016 and the internet big boys are responding. The golf club industry is no exception and as one keen observer of the adoption of mobile apps put it, “Make sure your online profiles are focussed on mobile phones or you will be punished and it will make it hard for people to find your business!”
Mobile apps are so disruptive that it will take centre-stage at the 2017 Asia Pacific Golf Summit (APGS 2017). It’s a perfect fit for the Summit’s 2017 theme which is NEW DIRECTIONS. “The revolution of mobile apps is real and it is happening right now in front of all our faces – there is an app for virtually everything and it all runs off smartphones,” stated Mike Sebastian, chief executive officer of the Asia Pacific Golf Group, the owner and producer of APGS 2017.
Given the massive importance of mobile apps to the golf club industry, we have hunted down one of the best brains in the business to speak on the topic at APGS 2017. He is Adam Harris, the co-founder of Advanced Digital and Golf2Win. “I am indeed delighted to learn that APGS will be placing special emphasis on mobile apps for clubs – I firmly believe that golf clubs need to embrace smartphone technologies now to reap the benefits in the future – you have the tools, now use them!”
Harris has worked in the multimedia and digital industries for over 28 years during which time he has seen trends come and go, all the time changing and adapting to each new wave to help other companies thrive within his area of expertise.
Harris includes among his clients major global players like ESPN, Diageo, Ernst & Young, Harley Davidson, Estee Lauder, Heineken, Panasonic and Haagen Daz. “My current thrust is directed at bringing the golf industry the same new digital marketing and sales tools that only big corporations previously had access to,” he pointed out.
One of his current projects is CourseMate, a revolutionary mobile app that helps golf businesses to create new traditions. “We do this with a fresh approach to how the golf industry currently performs sales and marketing activities, recruitment and interaction with members and visitors. This approach is not via some new-fangled idea or voodoo sticks but the smart use of current technology to gain real benefits to both the clubs and the golfers that belong or visit them.”
With the intelligent use of today’s technology (web/apps/social media) golf businesses can reach their audiences like never before. “They can interact and gain loyal following and increase all areas of their business and we understand that every golf business needs its own personalisation because we know that they have their own visions, criteria, different resources and targets that they wish to meet. Therefore you need a tailored approach upon how to reach your audience and this is where the smart use of technology can really help,” Harris concluded.
Come and listen to Adam Harris as he helps chart a pathway for your club’s passage to the digital age of mobile apps for golf clubs. He is a man who understands your business intimately and knows exactly how to help you grow and expand with the power of mobile apps energising your business!
View video here: https://www.youtube.com/watch?v=9jkzNMKH_fQ
COURSEMATE – THE SMART GOLF CLUB APP
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