More courses than ever benefiting from GolfNow’s Plus tools and expertise
ORLANDO, Fla. (March 30, 2017) – Plus by GolfNow, one of the three major services offered by the industry’s leading tee-time marketplace, recently surpassed 1,000 golf courses using its performance platform. This milestone comes just two years after the launch of the service at the 2015 PGA Merchandise Show.
With today’s golf industry focusing more than ever on attracting new golfers, similarly, golf courses are challenged to attract consumers who are offered seemingly limitless recreational choices. From maximizing revenue with dynamic pricing to tracking golfer satisfaction through social media and online reviews, the Plus platform combines expert consultation and proprietary technology to help golf courses manage their businesses in a very competitive marketplace.
“Toolkit has been awesome. We’ve increased our rounds … and the average rate. It’s been a huge benefit.”
– Mark Knowles, Gold Mountain Golf Club
“The Plus team helps us out immensely because we can change what we’re doing by the day … we have the flexibility to change our prices … and it allows us to fill our tee sheet.”
– Mike Dopslaff, San Carlos Golf Club
“(The Toolkit is) taking my thoughts and putting them to technology. It gives me a lot more time to do what I need to do, which is managing the business instead of sitting behind a computer.”
– Ginny Lee, Trails of Frisco Golf Club
Plus offers both a full-service option – each course partner is provided with a team of experts to handle inventory control and pricing, as well as brand communications and social media – and a Toolkit, designed for course operators who prefer to put this proprietary technology in their own hands. The Toolkit offers guidance and more than 10 data-driven enhancements that will work in concert to help raise revenue, ranging from algorithmic pricing to sales pipelines to gift cards.
“It’s not enough these days to just hang a sign in the window saying ‘Open for Business,'” said Jeff Foster, senior vice president, GolfNow. “Many golf course operators face daily time crunches in managing their businesses and attracting new golfers. GolfNow Plus can lend support in these areas, while giving them more time to concentrate on the things most important to them, like customer service.”
Other GolfNow services include:
• Answers by GolfNow- GolfNow representatives answer every call – day or night – at a participating golf course. No missed calls after hours, means no missed bookings.
• Ride by GolfNow- with a large percentage of golf courses operating as small businesses, they can save money on the items that they use day-to-day with this powerful purchasing program. The percentage of savings can be significant – up to 35% in many cases – and there is no cost to the golf course to participate in the program.
About GolfNow
Founded in 2001, GolfNow is a technology company specializing in golf-related products and services with the most powerful tee-time marketplace in golf, offering more than 3.5 million registered golfers more ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices. GolfNow also provides technology, support and marketing services to more than 9,000 golf courses around the world, and is part of the suite of digital businesses managed by Golf Channel, which is seen in more than 200 million homes worldwide. For more information, go to GolfNow Business.
Contact:
Dan Higgins
Golf Channel Communications
Dan.Higgins@GolfChannel.com
407-355-4018
