ORLANDO, FL. Masters Champion and professional golfer Danny Willett and HICKIES, Inc. unveiled the new Danny Willett Signature Line of the HICKIES Lacing System in connection with the anniversary of Willett’s 2016 Masters victory. HICKIES and Willett introduced the new product during an interview with noted golf writer Marty Hackel at the Arnold Palmer Invitational at Bay Hill. The HICKIES-sponsored athlete unveiled his custom packaging and personal color selections for the line, comprising a classic palette of white, navy, grey, black and charcoal.
Willett has been a key adopter of the groundbreaking product, embraced by style influencers, athletes, and those seeking shoelace alternatives. As an official member of Team HICKIES, Willett will again be wearing the HICKIES Lacing System when he tees off at this year’s Masters Tournament.
“I put HICKIES laces in my golf shoes and won the first week. They give the shoes a clean look, the stability is great, and the elasticity provides comfort for a full eighteen holes,” said Willett.
HICKIES will pre-release the Danny Willett Signature Line to its subscriber base on April 7 in limited quantities. The line will officially debut throughout the HICKIES’ wholesale network in late spring. “The growth of HICKIES in the Golf Market has been incredible since Danny won the Masters,” stated Tony Duran President/Founder of The Duran Group which has led the sales execution in the Golf Industry. “The new Danny Willett Signature Line is a perfect way of complementing great footwear with a better lacing solution.”
About HICKIES, Inc.
HICKIES, Inc. is a global footwear accessories brand focused on performance, innovation and design. The company’s flagship product, the HICKIES® Lacing System, is made from thermoplastic elastomer that flexes with the foot’s movement while providing fit and stability. It adds the benefit of adaptive fit and tension control to any shoe due to it’s sleek, no-tie, modular design. The result is simple: streamlined shoes that are at once more comfortable, secure and easy to slip on and off. Current collections include HICKIES® Athletic, HICKIES® Metallic, and HICKIES® Kids. As the leading pioneer in rethinking traditional lacing, the HICKIES® Lacing Systems are sold worldwide in 43 countries with 2 million units sold. HICKIES, Inc. products have received Red Dot and GOOD Design Awards. Hickies.com
About The Duran Group
Headquartered in Orange County, CA, The Duran Group is the largest sales and marketing firm in golf. With established working relationships with over 6500 golf pro shop locations in the USA golf market, The Duran Group has been an integral part of the growth of over 50 golf and sports companies over the past 25 years, including the development of several new categories in golf such as plastic spikes, hybrid clubs, Golf GPS and single rider standing electric carts. The Duran Group also owns the National Golf Sales Association (NGSA) which is one of the five major associations in the Golf Industry. For more information: www.durangroup.com, 800.746.8144. Ext. 101
Media Contact: Keith Martine, keith@hickies.com
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