(RESTON, VA) – Reserva Conchal Beach Resort, Golf & Spa has selected Buffalo.Agency (Buffalo) to design and execute a turnkey marketing program for the 2,300-acre luxury resort on Costa Rica’s northwestern Pacific coast.
Integrating strategic consultation, public relations and digital media, Buffalo will amplify awareness of Reserva Conchal with affluent golfers in the U.S. and Canada, while increasing resort-golf capture rate, package sales and top line revenue.
The resort’s iconic Robert Trent Jones II design is the site of the PGA TOUR Latinoamerica’s Essential Costa Rica Classic on May 4-7, as well as the U.S Kids Golf Latin American Championship July 5-7. The challenging par-71 layout hosted the 2008 Costa Rica TLA Masters, the region’s first international professional event. Jesper Parnevik, David Leadbetter and Hale Irwin are among the professional golfers to have notched rounds.
Jones II’s expert routing between the azure ocean waters and lush greens of the neighboring tropical forest provides stunning vistas with unforgettable holes meandering through lakes, rugged ravines and rolling hills. Consistently ranked among the top 30 in the Caribbean and Mexico, it is Costa Rica’s first course to earn Audubon International certification.
“Reserva Conchal is positioned to be the gold standard for luxury resorts in Latin America,” says Carlos Rojas Soto, Director of Golf of Reserva Conchal. “Buffalo’s deep industry connections and proven track record of driving publicity and revenue for highly-amenitized properties will help us achieve our short- and long-term goals.”
The resort’s practice and learning center offers four target greens, bunkers, chipping and approach areas and an expansive practice tee. Single- and multi-day golf clinics at its PGA TOUR Academy are conducted by instructors from TPC Sawgrass. Golfers enjoy a wide variety of premium vacation residences, the luxurious, all-inclusive Westin Golf Resort and Spa Playa Conchal, and opening in 2019, the highly-anticipated 151-room W Costa Rica.
“Traveling golfers are 13% more affluent than non-golfer luxury resort guests, stay up to 1.5 days longer, are twice as likely to be repeat customers and spend more on food, beverage and merchandise,” says Rich Katz, Managing Director of Buffalo. “We are excited to help Reserva Conchal smartly attack and grow this all-important market segment.”
For more information: www.reservaconchal.com, 855.851.5000.
About Buffalo.Agency
Buffalo.Agency is a fully-integrated marketing agency that specializes in golf, sport and lifestyle sectors and represents companies and organizations with operations in more than 40 countries. Clients include BOYNE Golf, Crown & Caliber, Dollamur Sport Surfaces, Fila, GolfTEC, Hydrapak, Kauai Visitors Bureau, LPGA, Nicklaus Companies, PGA National Resort & Spa, Sea Pines Resort, Telluride Resort & Ski, United Soccer League and World Golf Foundation.
Contact:
Shane Sharp
ssharp@buffalo.agency
704.519.8381
Robert Rodriguez
rrodriguez@buffalo.agency
210.441.0952
