NEW YORK, APRIL 2017 – Inspired by the gear and the confident style of golf’s greatest champions, Tharanco Lifestyles is excited to announce the launch of Tourney, a collection of men’s performance golf wear classics, for Spring 2017.
Designed for the man with an active lifestyle who aspires to leave an impression on-and-off the course, Tourney uses technical fabrics for a clean-lined and versatile collection of polos, shorts, pants and technical outerwear. The collection is named in honor of MacGregor’s Tourney golf clubs, forged in the 1950s for players at the highest amateur and professional levels of the game.
Recognized by its regal signature crest, the Tourney collection captures the same craftsmanship, detailing and timeless appeal that turned the clubs into an American classic.
“We are very excited to bring the iconic Tourney name back into the golf space with the launch of the apparel collection,” said Michael J. Setola, CEO Tharanco Lifestyles. “Tourney is heavily rooted in tradition with some of the world’s greatest golfers competing with the equipment. The apparel respects the heritage of the brand in its classic and timeless styling along with using top line fabrics.”
Tourney is sold online exclusively at GlobalGolf.com and will be available in golf specialty stores later this year.
About Tharanco Lifestyles:
Industry veterans Haresh Tharani and Michael Setola created Tharanco Lifestyles LLC in 2009 with the acquisition of the Greg Norman Collection. The partnership offers emerging and established brands a strong and resourceful operations platform with deep experiences in apparel sourcing and brand building in the domestic and international markets. The company also owns Greg Norman Collection and is the master license for John Bartlett.
Contact:
Annmarie Dodd, (646) 840-5228
annmarie.dodd@tlifestyles.com
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