(COVINGTON, GA) – Bridgestone Golf – Innovator of premium golf balls, clubs and accessories – had five models awarded the highest ranking of “Gold” in Golf Digest’s 2017 Golf Ball Hot List, featured in the May issue of the publication.
Among the models honored were the Tour B330, B330-S, B330-RX, B330-RXS and the e6 SOFT. This total is the highest number of Gold medals awarded to any company on the list. Additional highlights include:
• B330 Series received highest score in the innovation category for balls costing more than $35
• e6 SOFT recognized for superiority in straight flight and received the top score in the demand category for balls between $26-$35
• Bridgestone had four models awarded Gold in the over $35 category, double any other brand
The B330 Series and e6 lines continue to separate themselves from top competitors. Recent Bridgestone Golf Ball Fitting data showed the Tour B330 Series is 44% straighter and 6.9 yards longer than the ProV1 series, while the e6 series is 36% straighter than Titleist***.
“The annual Golf Ball Hot List is a great showcase for companies bringing true innovation and excellence to the category and it’s no surprise that we brought home so many gold medals,” says Elliot Mellow, Golf Ball Marketing. “Unlike other companies, we focus on engineering balls that optimally fit every type of player profile rather than just tour players. Ball fitting data shows that our golf balls are straighter and longer than Titleist which gives golfers a true on-course benefit.”
Separating Bridgestone from all other ball manufacturers is the company’s unique and proven approach to new product development. It introduced a proprietary Ball Fitting system in 2007 and uses the data gathered to drive research and development. This real-world understanding of player needs was a catalyst in the creation of the B330 Series, as well as the e6 SOFT and e6 SPEED Series. More information on the company’s ball, club and accessories offerings are available at www.bridgestonegolf.com.
The company’s professional staff features 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and rising PGA Tour stars Bryson DeChambeau and Hudson Swafford, as well as LPGA standouts Stacy Lewis, Paula Creamer, and Karrie Webb.
*Tour B330 straighter claim and distance claim based on Bridgestone Golf ball fitting data of 13,434 fittings. Actual results may vary.
**e6 straightness claim based on Bridgestone Golf fitting data of 4,387 fittings. Actual results may vary.
***ProV1 is a registered trademark of Titleist. Titleist is a registered trademark of Acushnet.
About Bridgestone Golf
Headquartered in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. The pioneer of ball fitting since 2007, Bridgestone has conducted more than 300,000 in-person sessions using launch monitors and one million-plus online. The data informs continuous innovation and advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.
More information: www.bridgestonegolf.com.
Contact:
Bill Feidler
Buffalo.Agency
703.615.4034
bfeidler@buffalo.agency
