NEWPORT BEACH, CA, May 1, 2017… coLLo™ Apparel, makers of high performance, UPF 50+ sunblocking men’s golf shirts, announced today it will offer a limited-edition 2017 skin cancer awareness shirt during the month of May. A portion of the retail price will be donated to the Eisenhower Lucy Curci Cancer Center. In honor of Skin Cancer Awareness Month, coLLo is also offering 25% off on selected items and free shipping during the month of May.
This limited edition 2017 skin cancer awareness shirt is an athletic-fit Chuck golf shirt. It features Princeville, coLLo’s UPF 50+ recycled jersey, that was designed for maximum athletic performance and sun protection. Each shirt in the Princeville collection is made from 15 environmentally friendly recycled plastic bottles.
“Proper clothing is your first line of protection against the sun’s burning rays,” said Tom Hurst, coLLo founder, and president. “Most golfers assume that wearing a cotton or regular golf shirt will protect them, but sadly, it won’t. A typical cotton T-shirt or golf shirt has a UPF protection factor of only 10. Our goal is to address this significant health problem by blocking 98 percent of the sun’s UV-A and UV-B burning rays with our UPF 50+ sunblocking shirts.”
In addition to offering a limited-edition shirt during Skin Cancer Awareness Month, coLLo is kicking off the month by participating in the 5th Annual Shoopy Scramble Charity Golf Tournament supporting Melanoma Monday at Eisenhower Lucy Curci Cancer Center of Excellence. The tournament takes place on Sunday, April 23, 2017 at Desert Willow Golf Resort in Palm Desert, California.
“The Eisenhower Lucy Curci Cancer Center is truly a remarkable cancer treatment facility,” added Hurst. “We are proud to be able to help support them with a portion of our sales and through our involvement in the Shoopy Scramble.”
The Eisenhower Medical Center is a not-for-profit, comprehensive health care institution located in Rancho Mirage, California. Within the facility is the Eisenhower Lucy Curci Cancer Center, which provides comprehensive services to cancer patients and their families in a compassionate and comforting environment. Accredited by the ACOS and featuring state-of-the-art technology, the Eisenhower Lucy Curci Cancer Center is truly A Healing Place Like No Other®
The patent pending collar design of every coLLo men’s golf shirt is extra high, especially around the back of the neck. This is a part of your body that receives some of the most intense exposure to the sun’s burning rays. In addition, the coLLo coLLar™ is structured with internal collar stays to assure that it does not collapse and get “floppy” while you play a round of golf, assuring maximum sun protection. At the same time, the soft, stretchable fabric used in every coLLo coLLar assures that your neck will stay cool, dry, and comfortable.
Featuring certified UPF 50+ sunblocking, moisture wicking, four-way coLLoStretch™ fabrics, coLLo is exclusively focused on making UV protection golf clothing. The coLLo men’s golf shirt line is available in three different collections:
• Cypress offers maximum athletic performance in a year-round dry fleck jersey fabric, available in athletic and relaxed fit models.
• Sawgrass utilizes coLLo’s luxurious double-dyed and lightly brushed fabric offered in athletic and relaxed fit models.
• Princeville is offered in an athletic fit and features lightweight brushed fabric made from 15 environmentally friendly recycled plastic bottles.
Skin cancer is the most common of all cancers. According to the Skin Cancer Foundation, nearly 3.7 million cases of basal and squamous cell skin cancer are diagnosed in this country each year and the risks to golfers are exceptionally high. Melanoma, a more dangerous type of skin cancer, will account for more than 73,000 cases of skin cancer in the past year alone.
“At coLLo apparel we care about protecting your skin and preventing skin cancer,” continued Hurst. “Skin Cancer Awareness Month gives us a great platform to spread our message and protect golfers and other outdoor sports lovers from the cumulative effects of the sun’s damaging rays.”
Sold through golf pro shops and retailers, coLLo shirts can be embroidered with a custom golf club logo. To find out more information about the limited-edition coLLo shirt and the Skin Cancer Awareness Month specials, please visit www.colloapparel.com.
About coLLo™
coLLo™, the Italian word for “collar”, is a golf apparel company exclusively offering a line of UPF 50+ sunblocking performance shirts that block 98 percent of the sun’s burning rays. Its products are UV certified by SGS-CSTC Standards Technical Services Ltd., a highly-respected testing laboratory for ultraviolet protection textiles and feature a patent-pending protective collar. Every coLLo golf shirt protects you with our uniquely shaped, extra high collar and UPF 50+ fabric. The collar’s structured shape and removable stays help protect your neck all day long. And you’ll look sharp too. A percentage of every coLLo shirt sale will be donated to skin cancer research and prevention. To learn more, visit www.colloapparel.com.
Contact:
For Media Information, Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@cox.net
For Company Information, Contact:
Tom Hurst, coLLo Apparel, 714- 914-0442 or info@colloapparel.com
