SAN DIEGO, CA, May 2, 2017- Lamkin Corporation – the original manufacturer of premium golf grips – announces Hank Haney is featured in a national advertising campaign introducing the new FLAT CAT® Solution™ putter grip. The patented weighted grip technology offers a proven solution to a common putting struggle that haunts millions of golfers: the yips. The :30 and :60-second spots are currently running on The Golf Channel.
The weighted stainless steel cone on the FLAT CAT Solution grip is optimally located beneath the hands to create a more stable, pendulum-like feel without adding weight to the putter head itself. Weighting the putter head can make it more difficult to consistently control distance. The unique position of the weighted cone on the Solution grip makes the putter head to feel heavier without sacrificing feel or distance control. This instantly creates a smoother, yip-free stroke.
“The FLAT CAT Solution instantly gives every golfer a smoother, more consistent, pendulum-like stroke,” said Haney. “There has never been anything introduced to the putting world that will have a more profound effect on golfers who struggle on the greens than this revolutionary new putting tool!”
In extensive testing, the Science & Motion SAM PuttLab, the world’s leading putting analysis system, determined FLAT CAT Solution was the only weighting option that visibly, significantly, and dramatically smoothed and improved the strokes of golfers suffering with the yips instantly.
The FLAT CAT Solution by Lamkin is designed with FLAT CAT’s patented FLAT 1™ grip technology that squares the hands and arms to the putter face to ensure a square face at impact. Each side of the FLAT CAT grip is in a parallel plane with the putter face, allowing every golfer to establish a personal feel with the face of their putter no matter what their putting style – traditional, left-hand low, saw, claw and more.
“The technology behind the FLAT CAT Solution is unlike anything I’ve ever tried. And, believe me, I’ve tried everything,” said Bob Lamkin, President and CEO of Lamkin. “The team at FLAT CAT has invented a new category of grips specifically designed to help golfers who have a yip in their putting stroke and it makes an immediate difference. We are delighted to be partnering with Hank to promote this performance-enhancing new product.”
The FLAT CAT technology was developed in consultation with PGA Professional Mike Heisterkamp and longtime Whistling Straits and Pinehurst professional caddy Charlie Spain. FLAT CAT GOLF is owned by Make’em All, LLC, a division of Winston Products LLC. For more information visit www.FLATCATGOLF.com.
Lamkin offers a variety of performance-inspired grips including the Z5, UTx, Crossline, Wrap-Tech and R.E.L. ACE. The company’s trusted products are played by PGA Tour superstars Justin Rose, Brandt Snedeker and many others. Lamkin products are unrivaled in quality thanks to world-class engineering, premium materials and handcrafted, repeatable production techniques.
About Lamkin Grips
The Lamkin Corporation golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing golf’s first leather grips. Today, the family-owned business delivers the industry’s widest assortment of performance-enhancing golf grips that continue to earn loyal customers worldwide. Through their ongoing dedication to unequaled product quality and service support, Lamkin Grips is passionately committed to connecting golfers to a more confident, consistent and enjoyable game. For more information about Lamkin, please visit www.lamkingrips.com.
Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@cox.net
Vanessa Price, TEN Marketing & PR, 714-544-6515 or readthegreens@aol.com
