NEW YORK – May 1, 2017 – Revo is excited to announce a strategic partnership with the LPGA Tour. A global performance eyewear brand known as the leader in polarized lens technology, Revo aims to deepen engagement with the LPGA and its fans through a variety of initiatives that recently kicked off with a partnership at April’s Kia Classic. Revo is also set to be an Official Partner of LPGA Teaching & Club Professionals.
Revo is currently running a digital campaign on LPGA.com and will be sponsoring a feature on LPGA360 this Spring. This feature aims to detail the importance of eye health both on and off the course for LPGA.com visitors. Revo will also be on-site at the Solheim Cup in the merchandise tent as well as outfitting rules officials, players, caddies and staff, and plans more initatives with the LPGA throughout the year.
Cliff Robinson, President of Revo Sunglasses, remarked on the brand’s alliance with the LPGA, “Forming an alliance with the LPGA is something Revo knew would be key to expanding into the golf industry . The LPGA is an exciting organization that aligns closely with Revo’s message of fashion + performance + protection. In addition to meeting the unique performance needs of golfers, eye health is such a key public health issue and we need to stress this both on and off the course. The Revo collection offers players and fans the protection that is integral to keeping one’s eyes healthy, and we do it with style and performance.”
Revo has partnered with Bono on the Buy Vision, Give Sight initiative. For every pair of Revos sold, Revo donates $10 to help those fighting for their sight, with a goal of preventing vision impairment and preventable blindness in more than 5 million children and adults by 2020.
Revo is a 100% polarized collection that pioneered the performance eyewear industry with its signature Light Management System™ – a technology that manages the full spectrum of light including harmful Blue Light and HEV Light. In a sport with unique light requirements, the Revo lens palette has numerous offerings for golfers to improve contrast and visual acuity while also highlighting key parts of the light spectrum for a more precise visual experience on the course.
Revo is represented by The Duran Group as its exclusive Golf market partner.
About Revo
Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. More than three decades later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world. Revo is a wholly-owned subsidiary of Sequential Brands Group Inc. and is manufactured under trademark license by B. Robinson, a leading manufacturer and distributor of luxury eyewear.
About the LPGA
The LPGA is the world’s leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official development and qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Teaching and Club Professionals directly impact the game through teaching, coaching and management.
The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental and humanitarian golf initiatives, such as LPGA*USGA Girls Golf.
Follow the LPGA on its television home, Golf Channel, and on the web via www.LPGA.com. Join the social conversation at www.facebook.com/lpga, www.twitter.com/lpga and www.youtube.com/lpgavideo, and on Instagram and Snapchat at @lpga_tour.
Contact:
Kristin Durante
kdurante@brobinson.com
Director, Public Relations – Revo Sunglasses
Rocky Rafkin
rocky@durangroup.com
The Duran Group
Alan Wallace
awallace@durangroup.com
The Duran Group
