(COVINGTON, GA) – Bridgestone Golf – Innovator of premium golf balls, clubs and accessories – is joining forces with the acclaimed IMG Academy to assist in the development of numerous young golfers who attend the school and partake in its popular camps. The new relationship will designate Bridgestone as the Official Golf Ball Provider of the Academy.
Bridgestone will support IMG’s talented youth by providing award-winning golf balls as well as donating a variety of high-quality clubs and accessories for use by general student and camping populations. The relationship ensures that IMG athletes have access to the best available equipment, while Bridgestone can build brand loyalty by introducing its products to potential long term golfers, many of whom will go on to play at the collegiate and professional levels.
IMG Academy has an outstanding reputation for helping young athletes achieve their full potential in a variety of sports, including alumnus Paula Creamer, an LPGA Superstar and Bridgestone Golf ambassador. This announcement marks the latest prominent organization to select Bridgestone as their preferred equipment provider, joining the University of Oklahoma and Vanderbilt University among others.
“We want our athletes and campers to have access to first-class equipment and are supremely confident in Bridgestone’s ability to deliver it,” said IMG Academy Director of Golf Neil Coulson. “We are proud to align with such an outstanding company who is so well respected in the industry.”
As part of the agreement, Bridgestone receives prominent branding throughout select IMG facilities, including the golf instruction and performance center.
“IMG Academy has established itself as one of the premier facilities in the world for junior athletes and routinely cultivates outstanding talent,” says Heather Arnold of Bridgestone Golf. “The programs are top-notch and we look forward to helping the next generation of IMG students and campers achieve and surpass their golfing goals.”
Separating Bridgestone from all other ball manufacturers is the company’s unique and proven approach to new product development. It introduced a proprietary Ball Fitting system in 2007 and uses the data gathered to drive research and development. This real-world understanding of player needs has led to numerous technological breakthroughs. More information on the company’s ball, club and accessories offerings are available at www.bridgestonegolf.com.
The company’s professional staff features 14-time major winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, recent PGA Tour winner Hudson Swafford, Bryson DeChambeau, and LPGA Tour stars, Paula Creamer and Karrie Webb.
About Bridgestone Golf
Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.
About IMG Academy
IMG Academy is one of the world’s largest and most advanced multi-sport training and educational institutions. IMG Academy helps countless youth, adult, collegiate and professional athletes reach their full potential in and out of sport by providing world-class teaching and coaching, tailored programs and professional facilities. Based in Bradenton, Florida, IMG Academy also serves as a training and competition venue for amateur and professional teams, a host site for a variety of events, and a hub for sports performance research and innovation.
More information: bridgestonegolf.com.
Contact:
Bill Feidler
Buffalo.Agency
703.615.4034
bfeidler@buffalo.agency
