JUPITER, Fla., June 28, 2017– SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, reports that six of the top 10 TOUR players in the FedExCup standings have had their shafts PUREd by the SST PURE Shaft Alignment Lab tour staff in 2017. More than 100 Tour players have had shafts PUREed in 2017, including the winner and 2nd place finisher of the Travelers Championship.
“Tour players at this level need clubs that perform consistently and we are pleased they understand the benefits of SST PUREing their shafts,” SST PURE President Brian Adair said.
Players who have had their shafts SST PUREd hit the ball longer, straighter and more uniformly consistent than ever before. Independent testing on players of all skill levels has established that SST PURE improves impact repeatability on the center of the clubface by up to 51 percent. Clubs that have been PUREd have a softer feel than randomly installed shafts, which is the current standard for club assembly.
SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.
The SST PURE process works on any shaft, regardless of its material; steel, graphite, even boron or thermoplastic shafts benefit from the SST PURE process. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft.
Visit www.sstpure.com for more information about the PUREing process and to locate an SST PURE licensed club fitter. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week.
About SST PURE
SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Over $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit www.sstpure.com.
Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@cox.net
