SAN DIEGO, CA, July 13, 2017- Lamkin Corporation – the original manufacturer of premium golf grips – reports in extensive testing, the Science & Motion SAM PuttLab, the world’s leading putting analysis system, determined FLAT CAT Solution was the only weighting option that visibly, significantly, and dramatically smoothed and improved the strokes of golfers suffering with the yips instantly.
The FLAT CAT Solution by Lamkin features a unique shape and weighted stainless steel cone technology positioned optimally below the hands to help eliminate the “yips” and smooth out the stroke, allowing golfers at any skill level to improve their putting. This technology creates a smoother, more consistent, pendulum-like stroke and allows the putter to feel heavier and more stable without sacrificing feel.
Steve Johnson, Golf Instructor and Managing Partner at Hank Haney Golf led the testing of the FLAT CAT Solution with SAM PuttLab. According to Johnson, “The weighted FLAT CAT Solution putter grip eliminated or significantly reduced the adverse effects of negative clubface rotation during the putting stroke of yippers. In addition to reversing the negative club face rotation in the forward stoke of chronic yippers, the weighted grip smoothed out the positive face rotation similar to what we see with high level putters on the PGA Tour.”
“We have reams and reams of numbers from the SAM PuttLab system that confirm that the FLAT CAT Solution technology helps golfers who have a yip in their putting stroke,” said Bob Lamkin, President and CEO of Lamkin. “Having this data allows us to provide solid proof that the FLAT CAT Solution is far more than just a grip, it is a putting solution that makes an immediate difference. Using the weighted technology has definitely helped me enjoy the game more by increasing my confidence on the putting green and helping me make more putts.”
The FLAT CAT Solution is designed with FLAT CAT’s patented FLAT 1™ grip technology that squares the hands and arms to the putter face to ensure a square face at impact. The design of the FLAT CAT Solution allows every golfer to establish a personal feel with the face of their putter no matter what their putting style – traditional, left-hand low, saw, claw and more.
The FLAT CAT technology was developed in consultation with PGA Professional Mike Heisterkamp and longtime Whistling Straits and Pinehurst professional caddy Charlie Spain. FLAT CAT GOLF is owned by Make’em All, LLC, a division of Winston Products LLC. For more information visit www.FLATCATSolution.com.
Lamkin offers a variety of performance-inspired grips including the Z5, UTx, Crossline, Wrap-Tech and R.E.L. ACE. The company’s trusted products are played by PGA Tour superstars Justin Rose, Brandt Snedeker and many others. Lamkin products are unrivaled in quality thanks to world-class engineering, premium materials and handcrafted, repeatable production techniques.
About Lamkin Grips
The Lamkin Corporation golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing golf’s first leather grips. Today, the family-owned business delivers the industry’s widest assortment of performance-enhancing golf grips that continue to earn loyal customers worldwide. Through their ongoing dedication to unequaled product quality and service support, Lamkin Grips is passionately committed to connecting golfers to a more confident, consistent and enjoyable game. For more information about Lamkin, please visit www.lamkingrips.com.
FLAT CAT is a registered trademark of Make ’em All, LLC used under license by Lamkin Corporation.
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Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@cox.net
Vanessa Price, TEN Marketing & PR, 714-544-6515 or readthegreens@aol.com