FOR IMMEDIATE RELEASE – CHASE54, a golf and lifestyle apparel brand designed to push limits, announces it will introduce its new Spring 2018 collection “LUXE IN MOTION” at the PGA Fashion and Demo Experience on August 14th-16th in Las Vegas, NV. The collection blends luxury with inspiring movement types such as speed, athletics and the fluid movement of nature. The offering includes a balanced collection of lifestyle and performance pieces.
The men’s collection includes two groups, while the women’s collection features three. Throughout both collections, new fabric technologies are introduced such as COOLFuze, a cooling fabric, and 3D translucent materials. Both the men’s and women’s collections are rounded out by its ever-evolving Elements Collection. These selections can be mixed and matched into each grouping, but are also timeless pieces you can wear for any occasion.
Designer and Creative Director, Lulu Faddis, describes the inspiration behind the line as “a blend of movement and luxury blurring the lines of what is style and what is performance. All of the styles in the collection include features that enhance your performance such as moisture-wicking, cooling and flexible materials, while the prints, patterns and designs elevate the look making them pieces you can wear anywhere. As a company, we are always moving, changing and evolving, we want our apparel to do the same. Wear it to the office, or on vacation at the golf course. We have you covered. We want you to live out your pursuits focusing on what’s important, and feeling comfortable and confident while doing so,” says Faddis.
LUXE IN MOTION SPRING COLLECTION HIGHLIGHTS
MEN’S FIRST DELIVERY – DIGITAL BLUR
With shifting patterns and prints, this group blurs the lines between physical and digital making it seem like the designs are always in motion.
Highlight
Hacked Polo – MSRP: $76.00
Colors:
-Platinum
Design Attributes:
-Jacquard Camo
-Flex-metal Collar Stay
Fabric Attributes:
-95% Polyester, 5% Spandex
-DryFuze® Moisture-wicking
MEN’S SECOND DELIVERY – URBAN ATHLETE
Inspired by an active market that has no borders, this group was designed in celebration of fitness and sports with an emphasis on performance. Bold colors and athletic stripes in contrasting weights and textures bring depth to the collection and embody the true urban athlete.
Highlight
MS8155 Stream – $73.00
Colors:
-Cobalt
Design Attributes:
-Blocked Stripe
-Flex-metal Collar Stay
Fabric Attributes:
-100% Polyester
-DryFuze® Moisture-wicking
WOMEN’S FIRST DELIVERY – LIQUID OPULENCE
Fusing beauty with cutting edge, this group is sleek and clean with hints of ornate details giving it a luxurious feel. Linear etching and details add a look of craftsmanship, while also allowing for ventilation to keep you looking and feeling cool.
Highlight
Excess – MSRP: $64.00
Colors:
-White/Silver
Design Attributes:
-Snap Front
-Mesh Inserts
Fabric Attributes:
-92% Polyester, 8% Spandex
-DryFuze® Moisture-wicking
-UPF 50+
WOMEN’S SECOND DELIVERY – ROCK THE BOAT
With taping details that embrace the nautical life, this group transports your spirit to the open sea. Pleated details add movement, while the coral, navy and white colors add a layer of depth.
Highlight
Coastal – MSRP: $68.00
Colors:
-Navy
Design Attributes:
-Button front
-Nautical Ribbon Taped Trim
Fabric Attributes:
-92% Polyester, 8% Spandex
-DryFuze® Moisture-wicking
-UPF 50+
WOMEN’S THIRD DELIVERY – AQUA LUXE
With shades of dappled waters and undersea textures, this group captures the beauty of the underwater world. The blues, greens, whites and charcoals are inspired by bioluminescent creatures, while the prints have monochromic markings that appear to have the glow of the sea.
Highlight
Vapor – MSRP: $80.00
Colors:
-Multi
Design Attributes:
-Printed Sun Shirt
Fabric Attributes:
-92% Polyester, 8% Spandex
-DryFuze® Moisture-wicking
-CoolFuze Cooling Fabric
-UPF 50+
For more information surrounding the new Spring 2018 collection, please contact Marketing Coordinator, Keely Pemberton: keely@chase54.com 970-302-8110.
ABOUT CHASE54: Based in New York, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
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