NEW YORK, NY – (08/07/17) The Spring 2018 EP NY collections were presented July 2017 during the Summit Golf Brands’ sales meeting.
Spring 2018 for EP NY is an exciting time – as we have seen such positive response to our rebranding from Fall 2017! Initial retail for our Fall 2017 EP NY collection is very positive and the customer is clearly recognizing our intent to be Modern, Fresh, Athletic, Functional and Relevant with EP NY.
Spring 2018 is a curated collection of Great Color, Exclusive Prints & Patterns, Subtle Trims, Easy Care/Functional Fabrications, and Modern Silhouettes. Our customer is telling us that she wants to feel Sporty, Current, and Comfortable. Her game is key – and looking great while doing it is integral to her purchasing decisions. We see her choosing styles that are versatile and multi-faceted. While she likes a head to toe coordinated look – she also likes being able to mix and match pieces and potentially work it back to something she might already have in her wardrobe.
Our Fashion Collections have received a great boost from having our Essential Items working seamlessly throughout. Our color range includes fresh brights as well as irreplaceable basics resulting in a versatile and easy to merchandise collection.
Standout styles:
– Our Printed Sun Shirts – UV 50 for the life of the garment – Mesh insets cool as the UV fabrics protect
– Our 17 ½” Pull On Knit Pleated Skort in Fun Colors – She loves the shorter length and the Ease of Pull On
– Our Novelty Fabrics – Space Dye; Spray Dye; Novelty Textures – all make a unique statement
– Compression Basic Bottoms that work with everything
– Printed Skorts – Our #1 selling bottom
Spring 2018 EP NY will begin shipping on November 15, 2017, starting with the Ice Ice Baby collection.
EP NY makes a fresh statement for Spring 2018. To view the catalog, click here.
Summit Golf Brands is an apparel company that owns Fairway & Greene, Zero Restriction, EP New York and B. Draddy.
About EP New York
Empowered for Performance. A fresh, modernized twist on the classics – EP NY brings you the ultimate in sports apparel with function, style, detail and authenticity.
Follow EP New York on the web via: www.epnygolf.com, Facebook.com/epnygolf, and Instagram.com/epnygolf.
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