Miami, Fla., August 8, 2017 – Callaway Apparel will be launching its Spring 2018 apparel collection at the PGA Fashion Expo and Demo Day, August 15 – 16 at the Venetian Hotel in Las Vegas. Callaway Apparel will be in booth 703 and they will also on display will be the 2017/18 Callaway Golf Footwear.
The Callaway Spring ’18 collection fuses classic looks with clean, modern and technical styling. Technology is conspicuous in the Spring collection. Ventilation techniques are part of the fabric or trim design, Cooling finishes are visible on the back surface of the fabric and the fabrics are lighter, with stretch blends and cooling techniques at the forefront.
Gentleman classics are the trend of the season and micro is the key word. Styles feature everything from micro patterns, stripes, and patterns in bottoms. This type of styling evokes a feeling of sophistication and elegance. Textiles have a precise quality, inspired by the principles of geometry. Engineered computer jacquards are used to create ombré effects and designs are more ergonomic: raglan sleeves provide better range of motion and active waistbands in all bottoms enhance movement and comfort.
In footwear, the 2017 line is highlighted by two of its best-selling golf shoes since its introduction in January. The Coronado, a waterproof microfiber leather upper with spikes, has added four new colorways to its line-up including Camo, in recognition for Callaway Footwear’s support for Fairways for Warriors. New in the LaJolla collection is the LaJolla SL, a full-grain leather and microfiber upper with a dura-rubber spikeless outsole and multi-directional lugs. Callaway will also show its new Spring 2018 models; LaGrange, a spiked golf shoe with a Powerdrive™ Platform and the Highland, a spikeless, waterproof mesh upper.
For more information on Callaway Apparel and Footwear, visit callawayapparel.com.
Contact:
Callaway Apparel & Footwear
Jackie Beck
jackiebeck00@hotmail.com
860.304.3643
