(Brookfield, WI) – August 16, 2017 – GolfBook, the new tee-time booking platform powered by CBS Sports Digital, has partnered with Billy Casper Golf (BCG), the world’s fifth largest owner-operator of golf courses, country clubs and resorts.
GolfBook will contribute to BCG-managed courses connecting online with golfers through a convenient set of features and sleek, easy-to-use technology. Golfers can quickly reserve tee times with no booking fees at many of the top U.S. golf courses which are promoted across the CBS Sports Digital ecosystem, including its large digital audience.
“Billy Casper Golf is America’s largest operator of public golf courses and its support of our business is very important,” says Gene Pizzolato, President and CEO of GolfBook. “With the CBS Sports Digital engine behind us, we are primed to give its well-managed courses wide exposure and increase tee-time bookings.”
“GolfBook’s sales channel is complementary to Billy Casper Golf’s direct online business,” says Peter Hill, Chairman and CEO of BCG, manager of nearly 150 courses in 29 states. “With GolfBook’s golfer-invitation tools, more golfers play and tee times are filled at higher yield – it’s an excellent model for course owners and the industry at large.”
About GolfBook
GolfBook, in partnership with CBS Sports Digital, is now available for golfers and courses nationwide at www.golfbook.com or through the GolfBook mobile app for iOS and Android. GolfBook’s core purpose is to help golf courses connect with golfers. This new platform (previously known as Golf Pipeline) offers many benefits to golf course owners and operators:
• A unique and comprehensive tee time network tying into a majority of golf course software platforms
• A commission-based business model that allows the golf course to maintain control of their pricing
• The “GolfBook Friends” invitation platform, helping grow players per group along and golf course data
• Marketing support and promotion through CBS Sports Digital
About Billy Casper Golf
BCG is one of the largest privately owned golf course management companies in the U.S. with nearly 150 properties in 29 states. Headquartered in Reston, VA – with regional offices across America – BCG enjoys more than 25 years of results-driven expertise. The company specializes in full-service course management as well as assistance in specific segments of the golf business: course and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
BCG continues to evolve the golf experience through customized solutions and innovative programs like the annual World’s Largest Golf Outing – a national golf fundraiser conceived by BCG Chairman and CEO Peter Hill. The company recently launched its newest management solution, Billy Casper Signature, as a boutique division that specializes in country club, resort and private club management.
Contact:
GolfBook
Joe DiFiore
855.GOLF.301
pr@golfpipeline.com
Buffalo.Agency
Kira Jones
703.940.3599
kjones@buffalo.agency
