ORCA gives insight to California, Arizona, and Illinois golf data metrics
SCOTTSDALE, Ariz. — The ORCA Report releases July’s occupancy and average rates per round metrics for the current month of Phoenix, Tucson, Palm Springs, San Francisco, and Chicago markets. The occupancy in the Phoenix market fell 6.9%, but the average rate per round rose 3.2%. Occupancy in Tucson dropped 16.4% while average rate per round rose 2.3%. Palm Springs’ occupancy decreased 4.4%, but the average rate per round jumped 6.5%. San Francisco’s occupancy and average rate per round dropped 3.3% and 1.8% respectively. Chicago’s occupancy rose 4.6%, and the average rate per round remained neutral at 0%. For more information on ORCA KPIs and their definition, click here.
“The ORCA reporting process is increasingly used by the largest management companies and other well-run golf facilities. Validated data obtained seamlessly from the golf course point of sale system helps golf course operators explain performance, manage their 3rd Party relationships and price tee times with certainty,” says ORCA president and co-founder Mike Loustalot.
ORCA tracks occupancy percentage, revenue per available round, the channel mix of bookings, and the average rate per round. Participating golf courses can compare their performance to a ‘self-selected’ competitive set of golf courses, whose data is displayed anonymously.
The more golf courses that confidentially share data with The ORCA Report, the more powerful golf course owners, operators and tourism entities become. The ORCA Report is being used by more than 250 golf courses in the Southwest, Northwest and Midwest.
About the ORCA Report:
The ORCA Report is the golf industry’s only independent, validated, confidential rounds and green fee revenue benchmarking platform. The report helps golf course owners and operators in three ways: explaining performance in the context of competitors, managing 3rd Party barter relationships, and revenue forecasting and pricing. To join the report, or learn more, visit www.orcareport.com or email info@orca.golf
Contact:
Dave Gilbertson
480-348-7540
daveg@commlinks.com
