Business software company finding success with major US golf resorts
Stowe, Vermont – Inntopia will be at the Golf Inc. Strategy Summit at Reynolds Lake Oconee resort September 25th-27th and Golf Business TechCon in Las Vegas September 27th-28th, with a new booth and a compelling pitch for golf resort marketers and managers.
Inntopia Marketing Cloud takes advantage of software integrations to make resort marketing more effective. It accesses all the data hiding in operational systems to create a centralized, de-duplicated and cleansed customer database. The system knows how much revenue is generated by each marketing campaign, and by every single customer. This level of detail allows for much more effective segmenting and targeting of email marketing and lifecycle messaging, which leads to much higher conversion rates and return on investment.
The Inntopia Commerce platform allows golf resorts to offer tee times, lodging, and other activities all in one booking. It’s a simple change to the way golf packages are sold that can have a significant impact on sales. Installations at other resorts have led to triple-digit increases in online bookings and revenue per booking.
It works by connecting to tee sheet software, property management systems, POS systems, and other operational software. It pulls inventory, availability, pricing, and customer data in real time, and then pushes reservation data back into these systems. The system is customized for each resort, and can allow an almost infinite array of pricing and packaging strategies.
“Inntopia has been driving revenue by simplifying the purchase process in the travel business for a long time, but it’s only recently that the golf industry has begun to embrace the kind of integration we provide,” said Inntopia CEO Trevor Crist. “The fewer steps it takes to book a golf vacation, the more likely people are to pull the trigger, and they actually spend more. It’s a win-win.”
To set up a demo of Inntopia at the Golf Inc. Strategy Summit (September 25-26 at Reynolds Lake Oconee) or Golf Business TechCon (September 28-29 in Las Vegas), visit inntopia.com or contact Tyler Mumley, VP Sales at golf@inntopia.com or (802) 276-4080.
About Inntopia
Inntopia allows resorts to connect their lodging, skiing, golf, and other software systems into one-stop shopping, automated email marketing, and powerful business intelligence. Built to solve the uniquely complex challenges of the destination resort, Inntopia’s software and expert consulting have become the gold standard for ski resorts, golf resorts, waterparks, destination hotels, DMOs, resellers, and other players in the travel industry.
Headquartered in Stowe, Vermont, Inntopia sells three core products-Commerce (one shopping cart to sell lodging, activities, and transportation at the same time), Marketing Cloud (the CRM for travel), and Business Intelligence (powerful, predictive benchmarks for destinations and properties).
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