ANAHEIM, CA (September 29, 2017) – Matrix Shafts® has announced the release of their new “Crafted in California.” Reign Series. In limited quantities, each shaft is made exclusively at the Matrix R & D Center, located in the Anaheim Canyon Center for Advanced Technologies, Orange County, California.
“Manufacturing shafts under our own roof creates an unprecedented level of control over every aspect of the production process, and ensures that the strictest tolerance levels are met and maintained for every shaft”, states Matrix Shafts President, Chris Elson. “In addition, we have the unique opportunity to greatly increase the level of service to our customers by being able to quickly produce small batches of shafts in response to market demand”
Reign is created with features that are designed to fit a wide a wide variety of players and swing types. From aspiring amateurs to top-level professionals, the first three releases of the series are Reign Silver, Reign Blue, and Reign Smoke.
REIGN SILVER is a complete series of shafts available for woods, hybrids, and irons in a variety of weights and flexes. Engineered with Tour proven technology to create a high launch, mid-spin profile suitable for a wide range of players and swing types.
Designed for maximum performance and feel, while maintaining consistent ball flight characteristics throughout the entire set.
MSRP (woods): $195, (hybrids): $115, (irons):$90.
REIGN BLUE features mid-launch and spin characteristics for players looking for a well balanced, smooth feeling shaft. Designed with stiffer tip and butt sections for extra stability and a responsive mid-section to maximize speed and power at impact.
For a wide variety of swing types and speeds, 50g, 60g and 70g versions in a variety of flexes are available.
MSRP(woods): $295
REIGN SMOKE incorporates double-bias wraps of ultra-high modulus, low resin carbon fiber to create a stout, low torque profile with low launch and spin characteristics.
Designed for highly skilled, Tour level players looking for no compromise performance. Available in 60g and 70g versions in S and X flex only.
MSRP (woods): $395
Matrix Reign is now available exclusively through professional clubmakers.
About Matrix Shafts
Founded in 1993, Matrix Shafts manufactures leading class golf shafts for tour players and weekend players alike. The disciplined approach of cutting edge design theory, precision craftsmanship and innovative aesthetics has positioned Matrix to become one of the worlds most influential shaft companies.
What sets Matrix apart in the shaft industry is near obsessive attention to performance advancements, quality control, and a desire to use emerging technologies to engineer performance driven shafts trusted by golfers worldwide.
For more information, please visit our website, MATRIXSHAFTS.COM
Contact:
Bo Lee
BoLee@matrixshafts.com
