Backed by two PGA Tour Champions victories, #1 ranking in driving distance & accuracy, and strong consumer awareness driven by John Daly’s success, the Vertical Groove Driver is now available in key global golf markets
Boston, MA … October 3, 2017 … Highlighted by two wins on the PGA TOUR Champions, and on the heels of John Daly’s 2nd place finish at the Paris Legends Championship on the European Senior Tour, Vertical Groove Golf today announced two new distribution deals, as the innovative brand continues to penetrate the global golf equipment marketplace.
Through distribution agreements with LEXRUN, Inc. in South Korea, and Pastime Projects in South Africa, Botswana and Namibia, the world’s only Vertical Groove Driver is now available for golfers in these key global golf growth markets.
According to the World Golf Report 2017, a study from Golf Datatech, LLC, and Yano Research Institute Ltd., the golf industry’s two leading independent research and data firms, South Korea is the #3 golf market in the world (behind the USA and Japan), and Korean golfers spend more per capita on their golf equipment and apparel than any other country.
“While we’ve followed a methodical and phased approach to growth, our early success and player usage on the PGA Tour Champions, as well as consumer demand created from our global ambassadors, John Daly and Rocco Mediate, has prompted us to expedite opportunities in the global marketplace,” said Rubin Hanan, COO & Managing Partner, Vertical Groove Golf. “As the #1 driver in distance and accuracy on the PGA Tour Champions, and as demand for the Vertical Groove Driver continues to increase globally, South Korea was a natural entry point into the Asian market, while distribution in South Africa makes perfect sense as we look to penetrate all continents.”
“The golf equipment marketplace in South Korea is bustling, and the early success of the Vertical Groove Driver has created a buzz throughout the country,” said Won Young Huh, CEO, LEXRUN, Inc. “With John Daly and other professional golfers winning tournaments with the new Vertical Groove Driver, it validates the product, and makes it more attractive for golfing consumers throughout South Korea looking for a competitive advantage.”
The 450cc Vertical Groove Driver, which is available in both right and left handed models, is offered in 8, 9.5, 10.5 and 12 degree lofts (right) and 9.5 and 10.5 degree lofts (left), while featuring a full range of Aldila premium grade, tour-proven aftermarket NV2K series shafts as standard. The available flexes include: 45 gram L (Ladies), 50 gram A (Senior), 55 gram R (Regular), 65 gram S (Stiff) and 65 gram X (Extra-stiff). At a length of 45.5 inches, the Vertical Groove Driver provides an optimum launch angle while maximizing carry distance and ball speed for many players. It is equipped with Golf Pride Tour Velvet grips in standard, midsize and oversize models. Alternative shaft options from Fujikura, Mitsubishi and Aldila also will be available. Suggested retail price of the Vertical Groove Driver is $399.99.
“Initial product feedback has been incredible, and we are excited to offer golfers in South Africa the opportunity to tee-it up with the Vertical Groove Driver,” said Heinrich Kilian, CEO, Pastime Projects Pty Ltd. “The driver is #1 on the PGA TOUR Champions in both driving distance and accuracy, and we continue to hear positive reviews from amateurs using the club, as they are gaining distance and hitting more fairways.”
More information on the Vertical Groove Driver is available at www.vertgolf.com or via social media profiles on Facebook and YouTube at Vertical Groove Golf, and @vertgolf on Twitter.
Vertical Groove Golf, LLC
Vertical Groove Golf, LLC is the golf industry’s newest original equipment manufacturer, and the first company to bring to market a golf club with vertical grooves on the club face. Backed by extensive testing from the leading independent testing facility in golf, the driver is proven to deliver better accuracy and greater distance off the tee. Guided by a leadership team comprised of accomplished business executives, and complemented by veteran golf equipment design and marketing experts, the Company’s Headquarters is located in Boston, MA, with its manufacturing facility based in Jupiter, FL. For more information on Vertical Groove Golf, please visit www.vertgolf.com.
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