(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – announces brand ambassador Tiger Woods will compete using the company’s new TOUR B XS golf ball during the 2017 Hero World Challenge, taking place November 30 through December 3 at the Albany resort on New Providence island in The Bahamas.
Woods had previously played the Tour B330-S and made the switch following rigorous testing, during which it was determined the XS provided optimal distance, control and consistency. These gains are the result of a softer urethane cover, enhanced aerodynamics and improved 330 Dual Dimple design.
“I am more confident in the performance of the TOUR B XS than any other ball I have ever played,” says Tiger Woods. “It is incredibly long off the tee, while offering excellent feel and spin around the green. The consistency it provides gives me complete confidence that I can hit any shot the situation calls for.”
“Tiger is easily one of the most discerning players in the world and only makes equipment changes when he sees a true performance benefit,” says Angel Ilagan, Bridgestone Golf President and CEO. “Just like Tiger went through the fitting process to find the ball that best suits his game, we strongly encourage amateurs to get fit and identify the Bridgestone model that will help them optimize their own performance.”
The TOUR B Series includes four models – X, XS, RX and RXS (each $44.99) – and represents Bridgestone’s most technologically advanced golf balls to date. Using data from more than 3 million in-person and online ball fittings, combined with insights from leading third-party industry sources, Bridgestone identified the needs of specific player types and drew on more than 1,000 golf ball patents to determine which of its proprietary technologies would most benefit each.
Each model features the proven characteristics that have made Bridgestone Golf among the most respected names in the industry. The benefits of these features include:
• Accuracy – Gradational core provides optimal energy transfer to create low side-spin and high ball velocity for incredible distance and accuracy gains
• Consistency – Seamless cover design utilizes injection molding technology to stabilize ball flight on all shots
• Distance – Aerodynamically superior dimple profiles provide different player types with vastly enhanced length and control
• Feel – SlipRes cover technology increases friction by creating more stability between the ball and club for enhanced control with irons and wedges
About Bridgestone Golf
Bridgestone Golf, Inc. is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf, Inc. is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.
More information: bridgestonegolf.com.
Contact:
Bill Feidler
Buffalo.Agency
703.615.4034
bfeidler@buffalo.agency
