Bex Sunglasses, which is making its first appearance at the PGA Merchandise

Show next month in Orlando, is pleased to announce that former Golf Channel instructor Dean Reinmuth will be appearing with our promotional team for brief appearances in Booth 2925.

Reinmuth, author of the best-selling instructional book “Tension-Free Golf” and producer of the best-selling instructional video “Take a Swing at Tension”, is also a former host of “Golf Talk Live,” “Golf Channel Academy,” “Dean of the Road” and “The World’s Worst Swing” on The Golf Channel.

Reinmuth’s famous students have included Phil Mickelson, Dave Stockton, Dave Stockton Jr., Rory Sabbatini, Scott Verplank and Ricky Barnes.

Reinmuth has been the keynote speaker at PGA Teaching Summits in seven countries, has been a frequent presenter at industry conventions, trade shows and corporate meetings (Paine Webber, Anheuser-Busch, American Airlines) and is a long-time member of Golf Digest’s Advisory Staff. He also remains director of the Dean Reinmuth Instructional Golf Center in Rancho Santa Fe, CA.

Bex sunglasses stand apart in design, performance and innovation. They are engineered to stay comfortably on your face, complementing an active lifestyle.

The 2018 PGA Merchandise Show is January 24-26 at the Orange County Convention Center in Orlando, FL.

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