Jupiter, FL (January 4, 2018) – The National Golf Foundation (NGF) is pleased to announce the publication of its educational white paper titled, “Direct to Consumer Marketing for the Golf Business.” The white paper is available for free download.
Click here to download the white paper.
“We are always looking for new and innovative ways to best serve our clients,” said Greg Nathan, NGF’s Chief Business Officer. “We developed the white paper to share with clients, members and the golf industry at large our cumulative knowledge from almost ten years of helping some of the world’s leading golf brands reach targeted consumers and golf course decision makers.”
The idea behind publishing this white paper is to educate, inform and offer suggestions that can help improve the results of any direct marketing campaign. According to the Data and Marketing Association, “email marketing ROI remains the king of the digital mountain,” and delivers a return on investment that significantly surpasses other media.
The white paper includes a series of 10 Key Questions to Ask Your Direct Marketing Provider before a campaign starts. It also includes 9 Steps to Better Email Marketing, among many other topics that are relevant to golf industry marketers.
NGF, through its NGF DIRECT product services division, offers direct marketing services to companies whose products are targeted to golf consumers or golf course decision makers including owners, operators, general managers, superintendents and head professionals. NGF DIRECT collaborates with clients on program strategy and then executes the email and direct marketing campaigns. Much of the white paper content draws on NGF’s experience delivering optimal campaign success through rigorous list targeting, special offer conception, effective message delivery and post-campaign analysis.
About NGF DIRECT
NGF DIRECT is an expert direct marketing provider with a core focus on email marketing and direct mail campaigns. Using proprietary golf database assets, NGF DIRECT helps leading companies reach highly targeted golf consumers and golf course decision makers at superior response rates and optimal ROI. NGF DIRECT is a product services division of the National Golf Foundation, the most trusted and preeminent provider of market research, insights and direct marketing services for organizations that rely on accurate and timely information to support their businesses. For more information, please visit www.ngf.org.
Contact:
Marc Blatchley
National Golf Foundation
561-354-1628
mblatchley@ngf.org
