For Immediate Release – Scottsdale, AZ – Devereux, an industry leading men’s resort and golf lifestyle brand will introduce its “Proper Tour” at the upcoming PGA Show, January 24th-26th, 2018 in booth #6073.
Proper Threads is more than just a tagline, its a lifestyle. With the “Proper Tour”, Devereux is bringing that lifestyle to the consumer. The “Proper Tour” is a refined, stylish, boutique pop-up shop equipped with a “members lounge” to kick back and relax. This interactive shopping experience is designed to elevate the shopping experience and is catered to the man who’s always striving for more.
Devereux will be debuting its Summer/Fall 2018 resort and golf lifestyle collection at this years show consisting of luxurious performance fabrications and sophisticated color palettes. This season’s collection features a full lifestyle compliment that will allow every gentleman to transition through his day including knitwear, wovens, performance shorts and pants, outerwear and swim.
To schedule an appointment at the 2018 PGA Show please contact brian@dvrxthreads.com or bailey@agentrypr.com.
Press: Patrick Jones, Agentry PR, patrick@agentrypr.com | 212.924.2276
Bailey Hospodor, Agentry PR, bailey@agentrypr.com | 212.924.2276
About Devereux
Devereux is an upper-casual, resort lifestyle brand offering ‘proper threads’ that cater to the modern man’s life. Meant to transcend seamlessly from a range of activities, the line is full of clean, polished pieces that perform well and look sharp leaving no boundaries for what the day may bring. Will and Robert grew up in a small town of West Texas, fashion was hard to come by. The options were bland and unexciting but their family always made dressing well a priority. In order to fill that gap, the brothers created Devereux, named after their grandmother, the woman who taught them that dressing well is the highest form of good manners. Function, comfort, and versatility are what the brothers consider when designing apparel. Devereux uses classic silhouettes designed with modern day technology. Pieces are built around performance and comfort without sacrificing style. Devereux is a reflection of how Will and Robert live their own lives injecting their own interests, dreams, pursuits, and appreciation of craftsmanship into each and every collection they create.
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