NEW YORK, JANUARY 18th 2018 – Tourney, a classically designed collection for the man who leads an active golf lifestyle, will make its debut at the 2018 PGA Merchandise Show, January 24-26 in Orlando, Florida. Tharanco Lifestyles, New York-based branded and private label apparel company, launched Tourney in 2017.
MacGregor created Tourney for golfers who possess a passionate and relentless pursuit of perfecting their games and made a name for itself during the Golden Era of golf. To capture that spirit, Tourney uses technical fabrics to deliver a clean-lined and versatile collection of golf polos, shorts, pants and technical outerwear. Recognized for its signature lion and unicorn crest, the Tourney Collection captures the same craftsmanship, detailing and timeless appeal that made its clubs into an American classic.
“We are very excited to bring the iconic Tourney name back into the golf space with the launch of the apparel collection,” said Michael J. Setola, CEO Tharanco Lifestyles. “Tourney is heavily rooted in tradition with some of the world’s greatest golfers competing with the equipment. The apparel respects the heritage of the brand in its classic and timeless styling along with using top line fabrics.”
To learn more and make an appointment to see Tourney, contact Andy Gilkison at (760) 696-2310 and andy.gilkison@tlifestyles.com, and visit booth #5248 at the PGA Show.
About Tharanco Lifestyles:
Industry veterans Haresh Tharani and Michael Setola created Tharanco Lifestyles LLC in 2009 with the acquisition of the Greg Norman Collection. The partnership offers emerging and established brands a strong and resourceful operations platform with deep experiences in apparel sourcing and brand building in the domestic and international markets. The company also owns Greg Norman Collection and is the master license for Hi-Tec apparel and John Bartlett.
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