First work to break during NBC Sports’ Super Bowl LII pre-game programming
RICHMOND, VA. Feb. 1, 2018- The Martin Agency and GolfNow announced today they will partner on a new consumer and B2B project that will include strategic planning plus broadcast, digital, and social creative.
GolfNow, headquartered in Orlando, Fla., is among the suite of digital businesses managed by Golf Channel and is part of the NBC Sports Group. The technology and services company incorporates the world’s leading golf tee-time marketplace with more than 3.5 million registered users.
“The Martin Agency not only has a proven track record of delivering world-class ideas that build businesses, but also a deep understanding of golf from its 20-plus years of working in the category,” said Jeff Foster, Senior Vice President, GolfNow. “We’re excited to find a partner that not only can help us show how the technology we provide golf courses can better connect golfers with the game they love, but also shares our passion to help grow the game by inspiring more people to play more often.”
Martin was chosen for the assignment following a three-month review that included six undisclosed agencies with three competing in the final round. Budgets were also undisclosed.
“Mobile and digital technology are revolutionizing every business and golf is no different. GolfNow is leading the way in bringing that technology to life. When the rest of the world is telling you to prioritize everything else, we are telling you to play unapologetically,” said Kristen Cavallo, CEO of The Martin Agency. “For our team of passionate communications pros who also happen to be avid golfers, working with GolfNow is a dream project.”
The Martin Agency’s inaugural GolfNow work centers around the finding that every golfer wishes they could play more, but often let excuses get in the way. As part of the launch, Martin created four videos depicting cautionary tales of golfers who aren’t golfing. One features a golfer who’s been raking leaves for eight years straight, while another depicts an office worker who’s stuck in a gif-like loop at his desk. The line “Why golf later when you can GolfNow?” punctuates each spot. The first spot will premiere during NBC’s Super Bowl pre-game programming on Feb. 4.
About GolfNow
GolfNow is an innovative technology company specializing in golf-related products and services that is creating frictionless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering more than 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. With offices in Orlando, Fla., and Belfast, Northern Ireland, GolfNow also provides technology, support and marketing services to more than 8,000 golf courses in 24 countries around the world, which helps them run their businesses more efficiently and makes it easier for their customers to play more golf. GolfNow is included in the suite of digital businesses owned by NBC Sports and managed by Golf Channel, which is available to more than 500 million viewers worldwide. For more information, go to GolfNow Business.
GolfNow Contact: Dan Higgins, Dan.Higgins@GolfChannel.com, 407-355-4018
About The Martin Agency:
Headquartered in Richmond, Virginia, The Martin Agency offers unified advertising, strategic planning, media, direct response, interactive, data analytics, design, branded content and local lead generation. Clients include the Benjamin Moore, Chips Ahoy!, Discover, GEICO, Hanes, JFK Presidential Library and Museum, Oreo, PING, Ritz Crackers, Sabra Dipping Company and Virginia Tourism.
For more information, contact Dean Jarrett at dean.jarrett@martinagency.com or 804-698-8806.
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