Golf digital wraps best January ever for minutes streamed and page views
ORLANDO, Fla. (February 2, 2018) – Golf Channel posted its most-watched January ever with an average of 116,000 viewers per minute in Total Day, up 23% vs. last year and up 10% vs. the previous high in January 2013, according to data released by The Nielsen Company. This builds off December 2017 being the most-watched December ever for Golf Channel. Additionally, January’s success was mirrored across Golf Digital, which posted its best January for minutes streamed (22.6M) and page views (78.5M), up 34% and 19% respectively.
Sunday, January 28 was Golf Channel’s most-watched Sunday on record. During the PGA TOUR’s Farmers Insurance Open playoff between Jason Day and Alex Noren from 7:15 to 8:30 p.m. ET on Sunday – airing opposite The Grammy Awards – Golf Channel was the No. 1 Nielsen-measured cable network for Total Viewers, up 24% vs. second place (ESPN). The playoff was also Golf Channel’s most-watched PGA TOUR telecast ever.
“Golf is carrying a lot of momentum into 2018 with a deep roster of developing stars across the professional tours, a superstar making his return to competitive golf and a rapid evolution in the many ways golfers are participating in and consuming the game,” said Mike McCarley, president, Golf, NBC Sports. “It’s especially promising to see record viewership – and it’s only January.”
Golf Channel’s comprehensive slate of tournament coverage rounds out record-setting January:
• LPGA Tour’s Pure Silk Bahamas Classic Round One became the tour’s most-watched Opening Day in 9 years.
• PGA TOUR Champions saw 2nd best Opening Day in 5 years at Mitsubishi Electric Championship.
• Web.com Tour’s Round One from the Bahamas Abaco Classic was the tour’s most-watched telecast since July 2016.
As Golf Channel celebrated its 23rd anniversary since co-founders Arnold Palmer and Joe Gibbs launched the network on January 17, 1995, the company has evolved globally, now available to nearly 500 million viewers in more than 80 countries and delivering content in nine languages. Additionally, NBC Sports Group serves golfers and golf courses with an expanding portfolio of digital lifestyle brands, highlighted by GolfNow booking a record 15.2 million rounds of golf in 2017; Golf Advisor exceeding 700,000 golf course reviews by golfers, for golfers at nearly 9,000 courses worldwide; Golf Channel Am Tour continuing as the world’s largest amateur tour in golf; and fully integrating Revolution Golf and Golf Channel Academy within Golf Channel’s operations. Additional highlights from January include:
• St. Andrews Links Trust and NBC Sports Group Announce Exclusive, Long-Term Partnership, Making Golf Channel “Official Media Partner”
• GolfNow Partners with Martin Agency, New Brand Campaign Launching During NBC Sports’ Super Bowl Pre-Game Coverage
• Award-Winning Journalists Jaime Diaz & Tim Rosaforte Exclusively Join Golf Channel
• Elite Swing Instructors Sean Foley and Cameron McCormick Team Up with Golf Channel and Revolution Golf
• Emmy-nominated Feherty Returns for Eighth Season March 5 with Rickie Fowler and Jack Nicklaus
• World Long Drive Association Announce 5 Televised Events in 2018
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available to nearly 500 million viewers in 78 countries and nine languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage of the world of golf, fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Channel Digital and the NBC Sports App, powered by Playmaker Media. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; Revolution Golf, the largest direct-to-consumer digital platform in golf ; GolfAdvisor.com, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour; and as the Official Media Partner of St. Andrews Links, the Home of Golf.
Sources:
TV: Nielsen. Live+Same Day US HH Rtg and P2+ 000’s unless otherwise noted. January 2018 (1/1/18-1/28/18) vs. all prior “Broadcast Month January” deliveries for Golf Channel. Jan 28, 2018 7:15P-8:30P ET vs. all other Nielsen-rated ad-supported cable networks.
Digital: Adobe Analytics
Contact:
GOLF CHANNEL’S COMMUNICATIONS:
David Schaefer
Vice President, Communications
David.Schaefer@GolfChannel.com
407-355-4542
