HARTFORD – Thursday, February 8, 2018 – Swing by Swing Golf, Inc., the golf mobile app, media and marketing company, announced today that TaylorMade was the market share leader in both the driver and iron categories in the recent Swing by Swing Golf Equipment Survey. According to the survey, TaylorMade has a 35% share of market in drivers, with Callaway holding a 22% share. In the iron category, TaylorMade has a 22% share of market while Callaway is close behind with a 20% share.
Swing by Swing Golf offers three easy-to-use, free mobile golf apps (SwingxSwing, Swing-U and gottaGolf) and publishes daily content to golfers via the SwingxSwing Clubhouse newsletter and website. Since the company launched in 2010, nearly 4.5 million golfers around the world have registered to use its top-rated apps.
Over the 2017 golf season, more than 1 million monthly active users engaged with the company’s digital platforms, while more than 4.3 million rounds were played using SwingxSwing, the world’s top-rated golf GPS & scorecard app. The SwingxSwing audience is largely adult male golfers who play a lot of golf primarily on public golf courses- 41% play 40+ rounds per year while an additional 31% play 20+ rounds per year.
“In addition to brand preferences for equipment, balls and accessories, we also were able to detail the purchasing intent of our large, engaged community of golfers,” said Reid Gorman, Chief Revenue Officer of Swing by Swing Golf. “For instance, 49% of SwingxSwing users indicated their intent to purchase a driver in 2018, which represents approximately $137 million of retail commerce. This is a great example of how we can leverage our digital assets to provide valuable data to the golf industry and our marketing partners.”
The survey was an opportunity for SwingxSwing registered users to provide unaided feedback regarding the current brands of equipment they use, their near-term purchase intentions, and the attributes that drive their purchasing behaviors. The survey revealed that the SwingxSwing audience prefers premium brands and is willing and able to spend over $700 million on golf equipment (drivers, fairway woods, hybrids, irons, wedges and putters) in 2018. Full results of the survey can be downloaded by clicking this link.
About Swing by Swing Golf, Inc.
Founded in 2010 and headquartered in Hartford, CT, Swing by Swing Golf, Inc. is a golf mobile app, media, and marketing company. The company owns and operates top-rated mobile apps across GPS & scorecard, instruction & training and social & ball tracing. It also offers world-class branded content & marketing services, giving advertisers access to the most engaged daily golf e-newsletter in the world as well as more than 1 million monthly active users across web, email, social and mobile. Lastly, the company develops customized, one-of-a-kind apps for several of the world’s top golf clubs and instructors. For more company information, please visit www.swingbyswinggolf.com.
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