For Immediate Release – Scottsdale, AZ – Devereux’s retail trailer dubbed the “Proper Tour” will be traveling to various country clubs and resorts hosting pop-up events and trunk clubs throughout 2018. The “Proper Tour” has traveled to Texas, Florida, California, and Arizona with a mission to introduce an easy, sophisticated, and personalized shopping experience for golf club, resort members, and shoppers alike.
The “Proper Tour” recently landed at Traditions Golf Club in La Quinta, California for the King’s Crown 2018 Tournament where shoppers were given the ability to shop any products displayed in the trailer and have them shipped directly to their home the same week.
Traditions Golf Club head pro, Jerry Dixon praises Devereux and the “Proper Tour” for the level of sophistication and unique shopping experience that the retail trailer brought to the King’s Crown Tournament.
“This was Arnold Palmer’s signature event, he played every year and always set the bar very high. It is important that I continue to find new ways to make each event more exciting. After seeing the wonderful quality and style of the Devereux product and how they were able to bring their unique lifestyle concept to our event through a portable trailer, I was sold that this is future for tee prizes.” says Dixon.
Press Contacts:
Patrick Jones | patrick@agentrypr.com | 212-924-2276
Bailey Hospodor | bailey@agentrypr.com | 212-924-2276
About Devereux
Devereux is an upper-casual, resort lifestyle brand offering ‘proper threads’ that cater to the modern man’s life. Meant to transcend seamlessly from a range of activities, the line is full of clean, polished pieces that perform well and look sharp leaving no boundaries for what the day may bring.
Will and Robert grew up up in a small town of West Texas, fashion was hard to come by. The options were bland and unexciting but their family always made dressing well a priority. In order to fill that gap, the brothers created Devereux, named after their grandmother, the woman who taught them that dressing well is the highest form of good manners.
Function, comfort and versatility are what the brothers consider when designing apparel. Devereux uses classic silhouettes designed with modern day technology. Pieces are built around performance and comfort without sacrificing style.
Devereux is a reflection of how Will and Robert live their own lives injecting their own interests, dreams, pursuits and appreciation of craftsmanship into each and every collection they create.
Devereux is sold through the brand’s website www.dvrxthreads.com as well as premier resorts and golf clubs nationwide.
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